Author: Dhairya Thakkar
Explore Dhairya Thakkar’s expert articles on marketing and strategy with Excellent Publicity. Gain valuable insights and tips to elevate your business.
Beyond Borders: Amul India's Creative CGI Tribute to Argentina
Amul known for its creative weekly topicals and unique ad campaigns has come up with yet another creative CGI to celebrate the Copa America win of Argentina and wish them on the victory. In the CGI the Amul mascot can be seen wearing an Argentina Jersey with the number 10 paying tribute to the Argentine legend Lionel Messi. Amul here uses a mix of moment marketing and CGI.
India Gate's iconic backdrop leveraged for a remarkable CGI campaign by As-It-Is Nutrition
AS-IT-IS Nutrition, a fitness and sports nutrition company came up with a creative CGI Ad Campaign, based in front of the iconic India Gate, in Delhi. This campaign highlights the purity and simplicity of the brand’s product range.
Coca-Cola unveils unique can designs for the Paris 2024 Olympics
Coca-Cola has unveiled new can designs for the Paris 2024 Olympics, celebrating the global event with unique and vibrant artwork. The designs typically incorporate elements that reflect the spirit of the Olympics, such as the iconic Olympic rings, images of athletes, and references to the host city, Paris. These limited-edition cans are part of Coca-Cola's tradition of commemorating significant global events with special packaging. The designs often aim to capture the excitement and unity that the Olympics bring.
Bournvita has launched the "D for Dreams" campaign, featuring cricket legend Rahul Dravid
Bournvita has launched the "D for Dreams" campaign, for this they have joined hands with cricket legend Rahul Dravid, to inspire children to dream big and pursue their goals. This campaign emphasizes the importance of consistent effort and perseverance, drawing similarities between Dravid's cricketing career and the journey of young aspirants. Dravid has always been known for his reliability and determination, making him an apt choice for this campaign as he embodies the values Bournvita aims to instill in children.
Zomato turns 16: The brand comes up with a hilarious Newspaper ad campaign
Zomato, India’s leading food delivery platform, has left its consumers in splits with its latest newspaper ad celebrating its 16th anniversary. The brand is known for its quirky humor but this time they surprised their audience with a humorous marketing campaign. Instead of their usual pattern, the brand opted for urban humor by mimicking the Indian political billboards.
Aashirvaad Svasti unveils new product via CGI ad
Aashirvaad Svasti, a leading dairy brand from ITC, announced the launch of its new product Aashirvaad Svasti Lower Cholesterol Ghee today. They are the first ones to do so in this category. The low-cholesterol ghee has 90 % less cholesterol than the regular ghee present in the market.
Lemonn Launches Bold Outdoor Branding for Latest Campaign
Lemonn is an investment app, launched by PeepalCo this year, a house of brands building wealth tech products for India. The app is designed to simplify the process of discovery and decision-making for new and experienced investors, offering easy access to investments in stocks and mutual funds.
Whisper comes with a new creative OOH campaign
Whisper, the renowned women hygiene brand, has launched an innovative out-of-home (OOH) campaign that is captivating audiences with its creative billboards. The campaign highlighted the problems women go through when they are menstruating making it a highly relatable campaign. It is eye-catching and thought-provoking to promote menstrual health awareness.Billboards are strategically placed in high-traffic areas so that the campaigns reach a wider audience .Whisper by doing this campaign, is going beyond just the product promotion as it highlights the problems women face and aims to spread awareness about the same
Here’s how leading brands displayed creativity in T20 World Cup 2024 commercials
Cricket over time has evolved far beyond a simple game of bat and ball. Major organizations are increasingly investing in the sponsorship of the sport, recognizing its immense commercial potential. Throughout this T20 World Cup, many companies have demonstrated their creativity through innovative advertising campaigns. These moment marketing efforts aim to boost profits and expand their reach to a broader audience.
Torque Pharma Partners with Jatt & Juliet 3 for a Unique Cough Syrup Campaign
Torque Pharma, a leading Indian pharmaceutical company, has partnered with the much-awaited movie "Jatt and Juliet 3" the third installment of the successful movie series. This collaboration was done to promote cough syrup through a unique ad campaign.
Roger Federer's new documentary's promo plays in Times Square
Roger Federer’s new Amazon Prime documentary Federer: Twelve Final Days promo was displayed at Times Square. The Amazon Prime documentary about the tennis legend’s life was released on Thursday, June 20. Academy Award-winning director Asif Kapadia and his co-director Joe Sabia have tried to give the audience a brief view of the last few days of his professional tennis career.
Zupee launches a new multi-starrer campaign “Sadiyo se India Ka Apna Game”
Zupee Ludo is an online multiplayer gaming platform that has a modern version of the traditional Ludo game. In Zupee Ludo, players can play with others in real time and can win cash prizes. The game combines the classic elements of Ludo with a fun twist, making it more engaging and exciting for players.