Lemonn is an investment app, launched by PeepalCo this year, a house of brands building wealth tech products for India. The app is designed to simplify the process of discovery and decision-making for new and experienced investors, offering easy access to investments in stocks and mutual funds.
Lemonn, is set to expand its online campaign - ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’ which was launched last month at the ICC Men’s T20 World Cup 2024. This initiative will now be promoted through an offline approach with strategic outdoor branding.
Lemonn is offering a lifetime free account and zero trading fee for one year to all its users. The campaign will emphasize this exquisite offer, specifically targeting the youth. The expansion involves outdoor branding initiatives in major cities such as Bangalore, Delhi, and Ahmedabad, to enhance visibility and create deeper engagement with prospective users.
Talking about the impact of an OOH campaign, Devam Sardana, Business Head, Lemonn said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”
OOH Campaign
An Out-of-Home (OOH) campaign refers to advertising that reaches consumers while they are outside their homes. This can include a variety of media formats found in outdoor locations, transit systems, and public places.
Advantages of OOH:
High Visibility: OOH ads are often large and prominently placed, making them hard to miss. They can reach a broad audience in high-traffic areas.
Targeted Geographic Reach: Advertisers can choose specific locations to target certain demographics or areas. This is highly effective for local advertising.
Continuous Exposure: OOH ads are visible 24/7, providing constant exposure to potential consumers. Long-term placement can reinforce brand recognition and recall.
Cost-Effective: Compared to other forms of advertising, OOH can be cost-effective in terms of cost-per-impression production costs for static billboards compared to high-quality video production for TV ads.
Out-of-Home (OOH) campaigns are a powerful advertising tool that offers high visibility, geographic targeting, continuous exposure, and cost-effectiveness. They provide creative flexibility and are complementary to other media channels, making them effective for building brand awareness and engaging a broad audience in public spaces.
If you want to reach your target audience through OOH Advertising, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.