Blogs
Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple blogs for a better understanding.
Why TV Advertising Remains a Powerhouse for Brand Building
There’s something unforgettable about a great TV commercial. Whether it’s a catchy jingle or a heartwarming story, TV advertising sticks with us. Even with all the new ways to advertise, TV advertising remains a favorite for brand building. Why? Because it reaches millions and creates moments people talk about.
Understanding the IPL Business Model: A Global Comparison of Sports Leagues
Indian Premier League, or IPL, has transformed the business of sports and redefined it into a global, most successful, and recognized league in the world from what was originally a cricketing domestic competition. Its high-octane cricket with entertainment has mesmerized millions of people, thereby becoming a machine that generates an amount of revenue without precedent. This includes the multi-million-dollar broadcasting deal, the strategic sponsorships, and a diverse roster of players.
Unlocking the Potential of Local TV Advertising
Local TV advertising offers businesses a powerful way to connect with audiences right in their neighborhoods. Whether during the evening news, a local sports event, or community-focused shows, it allows brands to engage viewers in a setting they trust - their own homes.
IPL 2025 Mega Auction: Complete Team Lists, Players Sold & Unsold
Indian Premier League, commonly abbreviated to IPL 2025 Mega Auction in Jeddah, Saudi Arabia. That completed on November 24 and 25 marked the gateway for the next three years of electrifying cricket. It is the kind of two-day action event packed up at the Abady Al-Johar Arena where all 10 teams of the Indian Premier League awaited this mega auction to reshuffle their squads by boosting them with top class.
Crafting an Effective Television Marketing Strategy
Television marketing continues to be a cornerstone for businesses aiming to reach broad audiences and leave lasting impressions. Why is it so effective? The combination of sight, sound, and storytelling creates unparalleled emotional connections. This guide will help you master the art of television marketing strategy.
Tips for Crafting Effective Influencer Campaigns Using IPL Advertising
The Indian Premier League, which is more than a simple tournament for cricket enthusiasts around the world, is the place of union for millions of energetic viewers. For brands, there is no greater event and opportunity to engage consumers directly. Influencer marketing will be one of the finest ways to leverage this platform.
Decoding 2024 News Genre Advertising: Trends, Top Performers, and Winning Strategies
Every day we glean or see news from the radio, TV, and social media. It has been noted that a simple way in which brands can reach a rapidly growing audience is through advertisements running through news stories. Commercial breaks on news channels saw a plus-fifth growth in the first half of this year, showing that this is an arena on the go.
IPL Media Rights and Advertising: A Win-Win for Brands and Broadcasters
The Indian Premier League has remade the intersection of sports, media, and advertising into an absolute powerhouse that drives billions of revenue. Its media rights now rank as one of the highest assets in global broadcasting, changing how brands connect with audiences. The value of the media rights of the IPL unfolds with every season while unlocking new doors for the respective broadcasters and advertisers.
The Power of Celebrity Endorsements on TV: Insights from Jan-Jun 2024
Have you ever seen your favorite actor or cricketer in an ad and thought, “This product must be amazing!”? It happens to all of us! Celebrities have a way of making things look more trustworthy and appealing. They don’t just sell products; they sell a feeling, a connection.
How IPL Advertising Redefined the Game of Sports Marketing in India
It has revolutionized the sport of marketing in India and changed it into a high-octane, multi-billion-dollar industry that every brand can afford to miss. Its mammoth viewership has gained unprecedented reach, making each match a great brand spectacle.
Difference Between Indoor and Outdoor Advertisement
Where you place your ad can make all the difference. Should it be in a calm, quiet indoor space, or out in the busy, fast-paced outdoors where more people might see it? Indoor advertising offers a more controlled, distraction-free environment, while outdoor ads thrive in high-traffic, dynamic areas.
Radio Advertising Trends in 2024: Insights to Maximize ROI and Stay Ahead of Competitors
Even with all the digital possibilities available, radio advertising is still quite effective. Why? Just because it's effective. Marketing in this way has several benefits: it's inexpensive, it reaches local audiences, and people remember what they hear.