Blogs
Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple blogs for a better understanding.
The Evolution of Transit Advertising: Reaching the Modern Commuter
You're sitting in traffic, and a bus passes by with a giant ad for a new smartphone. Or you're waiting for a train, and a digital screen near you flashes an ad for a streaming service. Whether you realize it or not, transit advertising is everywhere, turning everyday commutes into opportunities for brands to connect with people.
The Ultimate Guide to Radio Advertising in India: Effective Tactics, Ad Formats, and Success Stories to Inspire Your Campaign
Radio advertising has been a trusted way for businesses to connect with people across India. Even in a world dominated by digital marketing, radio continues to be an effective tool for reaching a broad audience. It’s affordable, has a wide reach, and builds a strong emotional connection with listeners.
How Gen Z is Revolutionizing Sports Marketing
Gen Z isn't changing the game, but rewriting the whole playbook of sports marketing. Digital natives, who are thirsting for interactivity and authenticity, are redefining the way brands communicate with fans. E-sports and social media influencers are making the traditional methods of advertising outdated quickly.
Why OOH Advertising is the Perfect Fit for Sports Campaigns
The world of sports is highly dynamic and watched by millions. With this fast-paced environment, Out-of-Home advertising provides the brand with an opportunity to truly stand out. Be it a high-energy match or an event reaching millions around the world, nothing reaches out to and captures eyeballs quite like OOH advertising.
How to Choose the Right Magazine for Your Brand's Advertising?
It might still be one of the best ways to target your desired audience, but deciding on the appropriate magazine for your brand can sometimes get confusing. At the bottom line, it is about getting a magazine that resonates well with your brand's objectives and also relates to your perfect customer.
How Inflight Advertising Can Elevate Your Business
In a world with shrinking attention spans, inflight advertising presents an unexpected yet powerful opportunity to enhance your business. It is the thought of reaching an audience thousands of feet in the air, beyond the distractions of daily life.
Potential of Airport Advertising: Connecting Brands with Travelers
Beyond being travel and transportation hubs, airports are important marketing spaces to create and maintain a network of connections among highly receptive brands. With thousands passing daily, airport advertisements present businesses an opportunity to relate to a captive, high-income demographic.
Top Malls in Mumbai for Effective Mall Advertising
Mumbai is the hub of a busy city where some of the most popular malls in India exist. Here are some of the most famous shopping destinations for consumers of different classes. These shopping centers provide great opportunities for advertisers seeking to reach a specific group of consumers. This blog looks at the best malls in Mumbai, perfect for carrying out advertisements with different classes.
Color vs. Black-and-White Newspaper Ads: Which One Works Better?
Advertising in newspapers has been a reliable marketing tool for decades. Even in today’s digital era, newspaper advertising holds its ground by reaching readers in a tangible, trusted format. One of the most critical choices advertisers face is deciding between a color newspaper ad or a black and white newspaper ad. While both formats have their unique appeal, they work best under different circumstances, depending on the ad's purpose, audience, and budget.
Driving Success: Unpacking Auto Sector Advertising Trends in 2024
Have you ever noticed that buying a car is a little like planning a major trip? You begin the whole experience online, reading reviews, comparing models, trying to picture each one fitting into your life. Well, you are not alone. Over 55% of car buyers now start their process that way. The industry knows that, and in 2024, they are not only selling vehicles, but also selling stories that live on.
The Unique Power of Cinema Advertising to Captivate Audiences
Cinema advertising has a special way of drawing people in. Over time, it has become a trusted tool for brands to share their message on the big screen. From heartfelt stories to bold announcements, it’s a place where advertisements feel like part of the experience, not an interruption.
The Impact of Mall Advertising on Small Businesses: Opportunities for Local Brands
Today's competitive marketplace requires small businesses to devise new and affordable ways to reach customers. Mall advertising allows local brands to have maximum visibility and reach a large crowd by building their credibility in spaces where people come in huge numbers. Eye-catching digital displays and strategically placed ads offer a platform for small businesses to thrive and reach new customers.