Ad Spends Trend for Education Sector
Jan-Dec: 2022,2023, 2024
In Jan-Dec 2024, education sector ad spends saw an 89% drop on TV, a 37% decline in digital, but a 32% rise in print and 38% growth on radio compared to 2022.
Preferred Media for Advertising in Education Sector
Jan-Dec: 2022,2023, 2024
Jan-Dec'22
Jan-Dec'23
Jan-Dec'24
In Jan-Dec 2024, print dominated education sector ad spends with an 83% share, while digital dropped by 7%, and TV plummeted from 18% in 2022 to just 2%.
Your Perfect Advertising Partner
Excellent Publicity is forever expanding your brand with high-quality service that combines creativity with value pricing. We enjoy our work because, first - we admire the advertising world, and second, we know that our ideas and strategies make a difference. We play to win, with the primary goal of assisting our customers in promoting their successful brand campaigns.
Trusted by leading Education Brands
FAQs
Institutions typically allocate 5-15% of their revenue towards marketing and advertising efforts.
Among all television, print, and transit media have proven most effective for reaching students and parents.
Digital marketing ensures targeted reach, boosting student enrollment and brand awareness through SEO, PPC, and social media.
Analyze your target audience and budget; a mix of digital and traditional channels often works best.
Strong branding enhances credibility and attracts students by showcasing the institution’s unique offerings.
Intense competition, evolving trends, and balancing authenticity with promotional efforts are the main challenges.