TV Ad Volume Trends
Jan-Nov: 2022, 2023, 2024
- TV ad volumes grew by 26% in 2023 but declined by 7% in 2024 compared to 2022.
- 2022 recorded the highest number of advertising categories and advertisers.
- The Pan Masala category led with a 4% ad volume share in 2024.
TV Advertising by Genre
Jan-Nov 2024
- Sports channels captured the largest share of ad spend at 43%.
- General Entertainment Channels (GEC) followed with a 29% share.
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FAQs
Ad spend varies by industry, but top advertisers allocate a significant share to TV, with leading brands securing 7%+ of ad volumes.
Sports and General Entertainment (GEC) channels drive the highest engagement and ad spend.
Digital marketing enhances brand reach and engagement through targeted campaigns, working alongside traditional media.
Analyzing target audience preferences and prime-time slots ensures maximum impact and reach.
High costs, ad clutter, and audience fragmentation are key challenges that require strategic planning.