Print Ad Volume Trends
Jan-Nov: 2022, 2023, 2024
Print ad volumes experienced a significant 22% growth in 2023, but in 2024, they saw a 6% decline compared to 2022. The year 2022 recorded the highest number of advertising categories and advertisers, highlighting a peak in market activity. Among the various sectors, education emerged as the leading category in 2024, accounting for 5% of the total ad volume.
Print Advertising by Category
Jan-Nov 2024
The Education, Real Estate, and Retail sectors were the top three industries investing in print advertising, reflecting their continued reliance on traditional media for audience engagement. Among publication types, national dailies dominated ad spend, capturing 65% of the total share, while regional newspapers accounted for the remaining 35%, indicating a strong presence of localized advertising strategies.
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FAQs
Ad spend varies, but top advertisers invest heavily in print, particularly in regional and business newspapers.
Education, Real Estate, and Retail sectors see the highest engagement and ROI from print ads.
Digital campaigns boost print ads by enhancing reach, tracking engagement, and retargeting audiences.
Analyzing regional readership, circulation, and target demographics helps in selecting the best publications.
Declining readership, high costs, and competition from digital media require a well-planned approach.