News
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Coca-Cola’s AI-driven Christmas ad, 'Holidays Are Coming,' creates a buzz.
Coca-Cola has dropped a version of its famous "Holidays Are Coming" Christmas commercial made using artificial intelligence - and the nation is in two minds. Introduced in 1995, the live-action ad showing Coca-Cola trucks all aglow with lights has long been a symbol of Christmas.
Pizza Hut launches stunning 3D anamorphic billboards to promote Momo Mia Pizza in Mumbai and Bengaluru.
Pizza Hut is pushing boundaries in its marketing with 3D anamorphic billboards to promote the return of its Momo Mia Pizza in Mumbai and Bengaluru. Using state-of-the-art anamorphic technology, these billboards have created a visual experience for the viewer-they make the pizza look like it's leaping off the screen.
Zepto takes over SoBo streets with the vibrant holiday ad campaign.
With the colorful transit media campaign, Zepto brings the festive spirit to South Bombay. The vibrant campaign has captured the buzzing streets of the city so well and created public spaces that are going to be a 'livable' canvas for Zepto's holiday messaging.
BigBasket's new multi-city outdoor campaign: Delivers toys in just 10 minutes.
BigBasket has turned around the tables for bored kids and stressed parents on this Children's Day with a fun and innovative outdoor campaign. The online grocery delivery platform will bring something special to cities like Bengaluru, Pune, and Hyderabad with a quick solution to one of parenting's most universal dilemmas-how to entertain children.
From doorbells to the stock market: Swiggy celebrates IPO with new ad film
Swiggy is India's largest food ordering platform, and the company yesterday marked a big step for it by launching on Indian stock markets. It did so with a heartwarming ad film. A 35-second advertisement jingle is in-house-manufactured by Swiggy, sending the audiences on a nostalgic journey and establishing a connection between the rings of the doorbells of delivery executives to a ceremonial bell rung at the National Stock Exchange (NSE).
Swiss Beauty's 'Trendstar' campaign celebrates Gen Z with Taapsee Pannu as brand ambassador
The legendary name Swiss Beauty in beauty and cosmetics recently launched its first digital campaign for the Swiss Beauty Craze collection, which focuses on multitasking and expressive Gen Z and millennial women. Indian actress Taapsee Pannu stars in the 'Don't Be a Star, Be a Trendstar' campaign, calling young women to chase beauty trends and create them.
YouTube shorts showcase brand success in print ads: Colgate, Nestlé, and upGrad see big gains
In a major campaign push, YouTube launches ads in print, describing the "growing momentum" of its Shorts feature, in today's editions of The Economic Times and LiveMint.
Vivo launches V40e: A Luxury Smartphone with a CGI ad campaign
Vivo announced its latest flagship, the V40e, a device promising to redefine luxury in the world of technology. The CGI-driven ad campaign will take viewers through an artistic journey from molten metal flowing into the sleek, well-defined form: the making of the V40e itself.
IKEA India’s new ad campaign takes a filmy twist, pairing products with classic movie lines
IKEA India has given its new ad campaign a filmy twist, putting furniture alongside iconic movie dialogues. IKEA India adds a cinematic flavor to the latest Out-Of-Home (OOH) campaign, marrying the world of home furnishings with Bollywood's most memorable moments.
CakeZone onboarded Palak Tiwari as a brand ambassador
Shine at the sparkling partnership of the much-loved national dessert brand CakeZone from the House of Curefoods and none other than popular actress Palak Tiwari as brand ambassador of the year.
Dabur Chyawanprash’s newspaper ad linked to AQI sparks debate: Is the health claim Misleading?
The recent newspaper commercial, which promotes Chyawanprash by Dabur displaying its health benefits, has captured public attention. The ad was placed amid the daily air quality reports of the heavily polluted capital Delhi and NCR, saying that ‘two spoons of Chyawanprash a day will help keep your lungs protected, especially in the post-Diwali pollutants’ which is the smog.
ITC's Mom's Magic Shifts Festive Focus to Inheritance Equality with "Will of Change"
With brands going all out on discounts during the festive season, ITC's Mom's Magic has caught eyeballs with a cause-driven approach. The brand has come up with its "Will of Change" campaign for the festive season, targeting the sensitive issue of inheritance inequality and biases against daughters in Indian families.