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Chinese Wok teams up with Varun Dhawan’s Baby John for exciting new co-branding association campaign

Chinese Wok, the largest quick-service restaurant chain that deals in Desi Chinese food, has launched a very exciting campaign in collaboration with the highly awaited Bollywood movie Baby John. This film is directed by Atlee and features Varun Dhawan, who is considered a superstar in the world of Bollywood.

Mayur Ravaliya Dec 20, 20245 min read
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Bajaj showcases innovation and durability in a bold new outdoor campaign featuring 3D animation

Bangalore: Bajaj, India's leading consumer appliance brand, launched its new outdoor campaign, "Built for Life," using 3D anamorphic technology, in a bold move to animate the company's flagship brands - water heaters and mixer grinders - in a futuristic and immersive way.

Mayur Ravaliya Dec 19, 20245 min read
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Swiggy Instamart reimagines Christmas with Sukhbir as InstaSanta in a fun influencer ad

Swiggy Instamart, India's leading on-demand quick commerce platform, will add a local twist to Christmas this year with #InstaSanta. Seeking to infuse a local essence into international festive traditions, the brand has roped in Sukhbir, the well-known Punjabi singer, to play the role of InstaSanta, an Indian version of traditional Santa Claus.

Mayur Ravaliya Dec 18, 20245 min read
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Hafele's new campaign with an anamorphic billboard with Sachin Tendulkar redefines gifting this holiday season

Hafele, a leader in interior solutions, unveiled an innovative anamorphic billboard campaign with cricket legend Sachin Tendulkar redefining the idea of gifting this holiday season. The dynamic billboard, which cleverly fuses cutting-edge technology with creative marketing, shows Tendulkar in his kitchen, powered by Hafele's premium home solutions.

Mayur Ravaliya Dec 17, 20245 min read
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Maha Kumbh Mela 2025: Massive offline exposure for brands with advertising budgets starting at just Rs 35K

With an expected devotees' inflow of 40-45 crore at Maha Kumbh Mela 2025 to be beginning on 13 January in Prayagraj within a short span of 45 days, brands have one of their most precious chances to be able to communicate with their diverse target market, but with ads beginning at only Rs 35K.

Mayur Ravaliya Dec 16, 20245 min read
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UltraTech brought to light ‘UltraTech Se Poocho’: AI-powered campaign

UltraTech Cement has released an industry-defining initiative, 'UltraTech Se Poocho,' that combines the latest AI, Augmented Reality, and Generative AI technologies. This is a campaign like never before because it transforms the ultra-familiar cement logos of UltraTech into an interactive home-building expert giving expert advice whenever needed, from wherever required.

Mayur Ravaliya Dec 13, 20245 min read
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KT Professional teams up with Jacqueline Fernandez as the global face of hair care range

Bollywood actress Jacqueline Fernandez has now been roped in as the new global ambassador of KT Professional, one of the foremost premium hair care solution providers. The collaboration is one landmark step by KT Professional while growing its presence across India and the globe.

Mayur Ravaliya Dec 12, 20245 min read
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Google India partners with 'Call Me Bae' to highlight Android features in the new campaign

In an out-of-the-box campaign, the brand has allied with the popular Prime Video series Call Me Bae. In this beautifully crafted campaign designed by FCB India, new scenes in the narrative were introduced while the #AndroidAdvantage came alive through everyday situations faced by the characters.

Mayur Ravaliya Dec 11, 20245 min read
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Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao

Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao. One such milestone in the growth journey of this story comes about with Cashfree Payments designating Bollywood superstar Rajkummar Rao as the new brand ambassador.

Mayur Ravaliya Dec 10, 20245 min read
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Myntra's 'Price Crash' hoardings make waves, adding extra spark to EORS 2024

Myntra has launched a very creative campaign before the much-awaited EORS 2024. This shopping world has left many of us awestruck with its hoardings at key locations with creatively mixed financial jargon along with the excitement of big price crashes.

Mayur Ravaliya Dec 9, 20245 min read
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Cathay Pacific’s real-time OOH campaign connects with global travelers: A cutting-edge OOH strategy

Cathay Pacific announced a revolutionary Out-of-Home (OOH) ad campaign, connecting to the traveler through real-time flight updates. Dynamic approach: real-time messaging combined with strategic placements aimed at further reinforcing the airline's commitment to premium services, global connectivity, and seamless travel.

Mayur Ravaliya Dec 4, 20245 min read
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UNIQLO brings warmth to Delhi Metro with the HEATTECH branding campaign

Japanese popular casual wear brand UNIQLO has announced that it has recently started an innovative branding for its new HEATTECH line, now live in Delhi Metro on Yellow Line. Starting from 1 December 2024 till 31st December 2024.

Mayur Ravaliya Dec 3, 20245 min read

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