News
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Print media dominates jewellery advertising with 73% share of 2024 spend
In 2024, print media led the jewellery advertising sector, accounting for 73% of the total ad spend.Although digital media are on an ascending curve, the bedrock for jewellery brands' marketing strategies remains to be traditional media. Titans, Malabar Group, and Kalyan Jewellers, who are leading from the front.
Maruti Suzuki teams up with Kartik Aaryan to showcase Brezza as the ultimate expression of personality
Maruti Suzuki has collaborated with the Bollywood Gen Z sensation Kartik Aaryan to help drive this bold new campaign of the flagship compact SUV, Brezza. More Power to Your Play is the title of this campaign, about how Brezza dares to add style, sophistication, and versatility to the owner's personality.
Tata AIA’s creative billboards redefine financial planning for the youth
With its out-of-home campaign, Tata AIA Life Insurance is changing the way financial planning is approached, especially by young professionals. The campaign, "Kuch Income Life Ke Liye, Kuch Life Insurance Ke Liye," debunks the myth that life insurance is meant for people with dependents or huge financial burdens.
“Kaisi Jeebh Laplapayee," Centerfruit’s bold new TVC campaign takes the taste to next level
Centerfruit, the favorite brand for chewing gum, is back with a bang, promising to take your taste experiences to new heights. The latest TVC of the campaign, the one that takes the bold approach, is "Kaisi Jeebh Laplapayee," and the limelight has now shifted to its irresistible flavor. The campaign, directed by renowned Prasoon Pandey, has a quirky and humorous storyline that leaves a mark.
Knauf India’s OOH campaign targets business travelers and builders at key airports
Knauf India is the leading building material and solutions manufacturer, which has recently launched an OOH campaign across several major airports in the country. Business travelers, architects, and builders will be its target audience through the campaign of this company highlighting the range of products, drywall systems, insulation solutions, and ceiling systems.
ACKO's bold move: Munna Bhai and Circuit's comeback digital ad campaign aims for round two of success
ACKO is back with a bang, bringing back the much-loved duo, Munna Bhai and Circuit, for the second round of their hit TVC campaign. After the tremendous success of their 2023 campaign, #HealthInsurancekiSubahHoGayiMamu, which garnered over 7.2 million views, the digital insurance platform hopes to recreate the same magic with a fresh twist.
Celebrate Pongal in style: zepto's vibrant OOH campaign lights up Chennai
Zepto, one of the country's most loved instant delivery services, has created a stunning OOH campaign for Chennai to kick off the festivities of Pongal, the most cherished festival of Tamil Nadu. The board is a picture of the festival season with a colorful illustration of clay pots full of sweet pongal, decorated sugarcane, and motifs of cows and kolams. Set against a bold purple background, the lighthearted Tamil message perfectly balances culture and modernity.
BigMuscles Nutrition’s latest campaign gets a boost with Asim Riaz as brand ambassador
One of the most prominent companies in the domain of fitness and nutrition, BigMuscles Nutrition, has, in recent days, partnered up with actor Asim Riaz as its new face. He comes with a distinct identity, starring in reality-based shows such as Bigg Boss and Khatron Ke Khiladi, and is an epitome for many due to his fitness pursuit.
Britannia's bold move: Turning urban trees into shapers in innovative OOH campaign
Britannia has made outdoor advertising truly groundbreaking with its latest CSR campaign, "Nature Shapes Britannia." Unlike the majority that removes foliage to view billboards, Britannia has opted to emphasize these natural 'barriers' and allow them to shape the creative expression as well as the physical construct.
Akshay Kumar teams up with POCO for 'Xceed Your Limits' campaign, representing the brand’s bold vision
As part of a dynamic move, POCO India recently announced Bollywood Superstar Akshay Kumar as its brand ambassador just one day ahead of its much-awaited series, the POCO X7 series, which will take place on 9th January at 5:30 PM. The deal marks an innovative stride by the tech brand and stands on par with what it plans and visualizes as its future course of action.
Zepto's billboard campaign in the U.P. redefines OOH advertising with bold song lyrics and wordplay
The quick-commerce brand Zepto's new out-of-home (OOH) campaign for the northern state of India, Uttar Pradesh (U.P.), has harnessed puns and wordplay on songs to get people reading it through busy streets in Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.
Oleev taps Karisma Kapoor as brand ambassador for new wellness campaign
As it announced the next phase of its wellness campaign, focusing on empowering all women across the country to create healthier choices, Bollywood icon Karisma Kapoor recently joined Modi Naturals as a new brand ambassador and owns the successful cooking oil, pasta brand – Oleev.