Author: Mayur Ravaliya
IKEA launches an impactful OOH campaign in Delhi-NCR with metro wraps, billboards, and more!
The global giant of Swedish home furniture, IKEA, has finally stepped into Delhi-NCR with an animated OOH (out of home) campaign, attracting eyes from one and all in the region. The people of Delhi now have an answer to their long asked question of "IKEA, when?" This marketing blitz, to put it in simple words, is just impossible to miss. The campaign weaves a seamless visual narrative of the digital and physical worlds together.
McCann's TVC campaign breaks tradition, introducing Nescafé as a daily lifestyle companion for Gen Z
In a dramatic departure, McCann's new TV ad for Nescafé does away with the brand's iconic four note tune and replaces it with a full length rap. This is a new direction for the brand as it tries to position Nescafé not only as a drink but also as a lifestyle friend for India's Gen Z, especially college freshmen.
Bournvita utilizes influencer marketing campaign to showcase healthier sugar levels
Cadbury's hit chocolate flavored malt drink Bournvita is fighting hard to regain its image after drawing heavy criticism for its sugar content. Ever since health blogger Revant Himatsingka, popularly referred to as Food Pharmer, generated a recent controversy, the company has initiated an influencer promotion campaign to encourage sales of its lowered sugar version.
Dhoni & Sakshi team up for Garnier Black Naturals in new trust building campaign
Garnier Black Naturals has launched its campaign featuring MS Dhoni, the cricketing icon, and his wife Sakshi Singh Dhoni, standing on the virtues of trust and honesty concerning hair care. The campaign portrays Garnier Black Naturals as the go-to solution for natural hair color and therefore trust, a virtue that has been ingrained in both the Dhonis' personal and professional lives.
Britannia Good Day pairs perfectly with chai in groundbreaking OOH ad campaign
Britannia Good Day is creating a new standard for the Indian snacking market with a revolutionary out of home (OOH) campaign that answers the age old question of which biscuit should be enjoyed with chai. The new campaign establishes Good Day biscuits as the perfect pairing for the time honored tea drinking tradition, directly linking the brand to an cultural practice.
IKEA’s OOH campaign and online expansion target northern India’s growing market
IKEA, the Swedish furniture retailer, is entering northern India in a big way with a product line that is tailored to address the region's unique requirements. From March 1, 2025, Delhi-NCR customers and nine other Agra, Prayagraj, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi cities will be able to select from more than 7,000 products that can be ordered online on IKEA's website, mobile app, and customer care services.
Corona's OOH campaign transforms San Bernardino sunsets into perfect moments
In an impressive combination of art and nature, AB InBev's Corona has introduced a revolutionary out of home (OOH) advertising campaign in San Bernardino, Paraguay. The campaign transforms the city's stunning sunsets into interactive pieces of art, challenging the traditional way of outdoor advertising by bringing the outdoors into the brand experience.
AWL Agri Business: Adani Wilmar’s New Identity
Adani Wilmar, a prominent Fast-Moving Consumer Goods (FMCG) company, has officially rebranded itself as AWL Agri Business Limited. This change, approved by the company's shareholders, aims to better align the company's identity with its primary focus on the agriculture and food sectors.
Plum BodyLovin' transforms OOH advertising with revolutionary scented billboard in Gurugram
Plum BodyLovin' has dared to change the game of outdoor advertising by launching India's first ever scented billboard in Gurugram. Situated at the popular Cyber Hub, presents the Vanilla Caramello fragrance of the brand in an experiential sensory mode.
Mountain Dew's new TVC campaign features Salman Khan and Hrithik Roshan in an epic adventure
In an exciting collaboration that has sent shockwaves in Bollywood and advertising circles in equal proportion, Salman Khan and Hrithik Roshan unite for the first time for a high energy brand new Mountain Dew commercial. Directed by renowned director Ali Abbas Zafar, who gave blockbuster hits like Tiger Zinda Hai and Sultan, the ad has taken the public imagination by storm with its gripping storyline and larger than life drama in no time.
Kinetic Green Rekindles Memories with a Fresh Spin on ‘Chal Meri Luna’
Kinetic Green Energy and Power Solutions Limited has launched a new television campaign for its electric two-wheeler, the E-Luna, reviving the iconic 'Chal Meri Luna' tagline from the 1970s. This initiative aims to blend nostalgia with modern innovation, highlighting the company's commitment to sustainable mobility. The original 'Chal Meri Luna' campaign was a significant milestone in Indian advertising, symbolizing freedom and accessibility in personal transportation. The Luna moped became a beloved household name, especially among the middle class, for its affordability and fuel efficiency.
Garmin teams up with Milind Soman to promote a healthier, active lifestyle across India
Garmin has partnered with fitness legend Milind Soman to champion a healthier, fitter way of life throughout India. As one of Garmin's largest upcoming markets, India provides the wearables giant with an ideal opportunity to take its message out of fitness aficionados' ears and onto the wider world of anyone willing to listen and look to enhance their overall well being.