Author: Mayur Ravaliya
Chinese Wok teams up with Varun Dhawan’s Baby John for exciting new co-branding association campaign
Chinese Wok, the largest quick-service restaurant chain that deals in Desi Chinese food, has launched a very exciting campaign in collaboration with the highly awaited Bollywood movie Baby John. This film is directed by Atlee and features Varun Dhawan, who is considered a superstar in the world of Bollywood.
Bajaj showcases innovation and durability in a bold new outdoor campaign featuring 3D animation
Bangalore: Bajaj, India's leading consumer appliance brand, launched its new outdoor campaign, "Built for Life," using 3D anamorphic technology, in a bold move to animate the company's flagship brands - water heaters and mixer grinders - in a futuristic and immersive way.
Swiggy Instamart reimagines Christmas with Sukhbir as InstaSanta in a fun influencer ad
Swiggy Instamart, India's leading on-demand quick commerce platform, will add a local twist to Christmas this year with #InstaSanta. Seeking to infuse a local essence into international festive traditions, the brand has roped in Sukhbir, the well-known Punjabi singer, to play the role of InstaSanta, an Indian version of traditional Santa Claus.
Hafele's new campaign with an anamorphic billboard with Sachin Tendulkar redefines gifting this holiday season
Hafele, a leader in interior solutions, unveiled an innovative anamorphic billboard campaign with cricket legend Sachin Tendulkar redefining the idea of gifting this holiday season. The dynamic billboard, which cleverly fuses cutting-edge technology with creative marketing, shows Tendulkar in his kitchen, powered by Hafele's premium home solutions.
Maha Kumbh Mela 2025: Massive offline exposure for brands with advertising budgets starting at just Rs 35K
With an expected devotees' inflow of 40-45 crore at Maha Kumbh Mela 2025 to be beginning on 13 January in Prayagraj within a short span of 45 days, brands have one of their most precious chances to be able to communicate with their diverse target market, but with ads beginning at only Rs 35K.
UltraTech brought to light ‘UltraTech Se Poocho’: AI-powered campaign
UltraTech Cement has released an industry-defining initiative, 'UltraTech Se Poocho,' that combines the latest AI, Augmented Reality, and Generative AI technologies. This is a campaign like never before because it transforms the ultra-familiar cement logos of UltraTech into an interactive home-building expert giving expert advice whenever needed, from wherever required.
KT Professional teams up with Jacqueline Fernandez as the global face of hair care range
Bollywood actress Jacqueline Fernandez has now been roped in as the new global ambassador of KT Professional, one of the foremost premium hair care solution providers. The collaboration is one landmark step by KT Professional while growing its presence across India and the globe.
Google India partners with 'Call Me Bae' to highlight Android features in the new campaign
In an out-of-the-box campaign, the brand has allied with the popular Prime Video series Call Me Bae. In this beautifully crafted campaign designed by FCB India, new scenes in the narrative were introduced while the #AndroidAdvantage came alive through everyday situations faced by the characters.
Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao
Cashfree Payments launches 'Move Fast' campaign with Bollywood star Rajkummar Rao. One such milestone in the growth journey of this story comes about with Cashfree Payments designating Bollywood superstar Rajkummar Rao as the new brand ambassador.
Myntra's 'Price Crash' hoardings make waves, adding extra spark to EORS 2024
Myntra has launched a very creative campaign before the much-awaited EORS 2024. This shopping world has left many of us awestruck with its hoardings at key locations with creatively mixed financial jargon along with the excitement of big price crashes.
Cathay Pacific’s real-time OOH campaign connects with global travelers: A cutting-edge OOH strategy
Cathay Pacific announced a revolutionary Out-of-Home (OOH) ad campaign, connecting to the traveler through real-time flight updates. Dynamic approach: real-time messaging combined with strategic placements aimed at further reinforcing the airline's commitment to premium services, global connectivity, and seamless travel.
UNIQLO brings warmth to Delhi Metro with the HEATTECH branding campaign
Japanese popular casual wear brand UNIQLO has announced that it has recently started an innovative branding for its new HEATTECH line, now live in Delhi Metro on Yellow Line. Starting from 1 December 2024 till 31st December 2024.