Author: Mayur Ravaliya
Endura Mass powers into sports advertising with LSG partnership for IPL 2025
In what most observers will see as a strategic move aimed at adding glamour to its brand during India's almost single-handedly watched sporting event, Endura Mass, the flagship weight gain supplement of Cipla Health, has now announced its official association with the Lucknow Super Giants for IPL 2025. As the official weight gainer nutrition partner, Endura Mass becomes a key link for very-performing cricket.
Parle’s new TVC campaign puts a humorous spin on 'Marie' to boost brand recall
Parle Products has newly launched a commercial with a fresh television advertisement for their flagship Marie biscuit brand, Parle Marie, to establish the line strongly in the highly competitive biscuit category. This was done through clever usage of wit and threads of relatability this instance, humor has been used to underscore the impact of brand-specific recall through an everyday consumption practice.
Infinix and Flipkart go micro with a creative billboard campaign that’s hard to miss
In an unprecedented step that has redefined outdoor advertising, Infinix and Flipkart Tech have created a different buzz by launching a new Infinix Note 50s 5 G+ campaign. It has possibly become the country's tiniest billboard in the most unusual of attention-grabbing methods.
Aakash Institute redefines coaching with new TVC campaign on empowering problem solvers
Aakash Educational Services Limited has recently launched a campaign on a TVC, thereby boldly challenging test prep narratives in India. The campaign, conceptualized by Sideways Consulting, is an exciting new move. Going beyond the transactional scores of the tests, the campaign invokes a deeper, more future-focused vision of nurturing problem-solvers.
Coca-Cola’s ‘Classic’ campaign finds refreshment in famous novels
Coca-Cola's latest advertising campaign, titled "Classic," pays homage to the brand's enduring presence in literature. Developed by WPP Open X and led by VML New York, the campaign utilizes artificial intelligence to identify mentions of Coca-Cola in iconic 20th-century works, including Stephen King's The Shining, J.G. Ballard's Extreme Metaphors, and V.S. Naipaul's A House for Mr Biswas. These literary references are creatively reimagined in the ads, blending the brand's legacy with classic literature.
Radio Mirchi and Mumbai Local Team Up to Make Daily Commutes More Rewarding
In a fresh move to promote responsible commuting and curb ticketless travel, the Mumbai Division of Central Railways has rolled out the 'Lucky Yatra' campaign. This initiative transforms every valid train ticket into a chance to win exciting prizes, encouraging commuters to travel with proper tickets.
Centrum rolls out new TVC campaign featuring Anushka Sharma to launch ‘Recharge’ the smarter energy drink mix
Haleon's trusted global multivitamin brand Centrum has marked its strategic entry into India's fast growing energy drink mix segment with the launch of Centrum Recharge. Spread via a robust multimedia TVC campaign featuring brand ambassador Anushka Sharma, the launch seeks to restore the daily loss of nutrition faced by active individuals.
Who’s ‘Vaddy’? KJo and Orry’s mystery follow is Vadilal’s new mascot
In a clever marketing maneuver, Vadilal Ice Creams introduced their new mascot, 'Vaddy', through a mysterious Instagram account named 'Officially Vaddy'. The account, set to private, garnered attention as celebrities like Karan Johar, Orry, Sharvari, Shalini Passi, Maheep Kapoor, and Veer Pahariya followed it, sparking curiosity among fans. The intrigue deepened when these celebrities shared cryptic posts referencing Vaddy, leading to speculation about the account's owner.
Suzuki Partners with Flipkart to Launch Two-Wheeler Bookings Across Eight States
Suzuki Motorcycle India Pvt. Ltd. has taken a major step towards digital transformation by joining hands with Flipkart, one of India’s leading e-commerce platforms. This partnership will now allow customers to book Suzuki two-wheelers online in eight Indian states, bringing the showroom experience to their fingertips. With the growing demand for digital convenience, this move aims to streamline the vehicle booking process and make Suzuki’s popular models more accessible to tech-savvy buyers.
Casagrand onboarded Nayanthara and Nani as brand ambassadors for Chennai & Hyderabad projects
South India’s foremost real estate firm, Casagrand, has signed up popular actors Nayanthara and Nani as brand ambassadors for its newly launched luxury residential projects. While Nayanthara is the ambassador for Casagrand Casamia, featuring in Chennai, Nani will be representing Casagrand Evon, highlighting his presence in Hyderabad.
MakeMyTrip celebrates 25 years with a stunning OOH campaign across major cities
To celebrate its Silver Jubilee, MakeMyTrip is taking consumers on a nostalgic journey through the years with a spectacular outdoor campaign showcasing how its existence has transformed. The campaign, conceived by MagicCircle and executed by Xperia Group, endeavors to engender the brand's history, growth, and innovation through sites of hoardings and billboards across various metropolitan cities.
HDFC Mutual Fund launches 'Zindagi Ke Liye SIP' TVC campaign to promote long term financial growth
In the latest campaign named 'Zindagi Ke Liye SIP,' HDFC Asset Management Company (AMC), the investment manager to HDFC Mutual Fund, has launched a new communication initiative. This initiative, which is part of the Investor Education and Awareness initiatives of the company, aims to create an understanding among hesitant investors of how small, consistent investments can create a large impact by means of Systematic Investment Plans (SIPs).