Infinix and Flipkart go micro with a creative billboard campaign that’s hard to miss

In an unprecedented step that has redefined outdoor advertising, Infinix and Flipkart Tech have created a different buzz by launching a new Infinix Note 50s 5 G+ campaign. It has possibly become the country's tiniest billboard in the most unusual of attention-grabbing methods.

Those billboards are mini-billboards strategically placed on hyperlocal touchpoints in Delhi, Mumbai, and Bengaluru. Each of these billboards carries sharp, cheeky messages, bringing out the smartphone's key features- from a Sony camera sensor to a slim-in-class curved display to a 144Hz refresh rate.

Low footprint, high impact now, as this becomes an online phenomenon, social media is filled with posts by creators, meme pages, influencers on platforms like Twitter, and even thought leaders on LinkedIn, i.e., all those who seem pleased with this clever, simple, catchy campaign. The effect is that it makes people talk about and appreciate-much like tiny billboards in a mega sized world.

Flipkart's leadership mentioned that the objective was to penetrate the traditional tech clutter of marketing and focus on meaningful differentiation. "We needed an innovative way to deliver our message of category innovation. These tiny ads turned out to be a huge success," a spokesperson said. "I won't be surprised if other brands follow suit."

To add to it all, the campaign further extended to live activations-placing people with placards in front of competitor billboards to applaud the difference in messaging.

With this attempt, innovative Infinix and Flipkart have proved that creative storytelling and thoughtful execution are sufficient for a national topic, even for the smallest format.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.