Inflight Advertising

Inflight advertising offers a unique and exclusive platform to connect with a highly desirable audience. Imagine your brand message nestled amidst the comfort and sophistication of air travel. This premium environment creates a perfect stage for your brand to shine. By partnering with Excellent Publicity, a seasoned inflight advertising agency, you gain access to a diverse clientele of affluent and influential individuals.

While the cost of reaching this exclusive demographic may be higher than traditional advertising channels, the potential return on investment is substantial. Your brand will enjoy unparalleled exposure and brand recognition, building trust and loyalty among a captive audience.

What is inflight advertising?

In-flight advertising refers to advertising that targets potential customers who are aboard the plane.In-flight advertisements shown during a flight are intended to draw in new customers for a given airline. These ads might be seen as part of the in-flight entertainment, in the form of an in-flight magazine, on onboarding cards, on the back of seat trays, or in the overhead compartments.

Advertising in flight a great chance for businesses to make connections and interact with their targeted customers. With airlines, you can reach hundreds of global passengers. Following are some of the common types of in-flight advertising:

Inflight advertising creates an ideal opportunity for businesses to communicate & engage with targeted customers. With airlines, you can reach hundreds of global passengers. Following are some of the common types of inflight advertising.

1. Video ads on overhead as well as seatback screens These videos can run for about 30 to 90 seconds and are shown to an audience that will almost certainly take an interest in your brand and its products and services.
2. Premium in-flight advertising spots
3. A video ad plays during takeoff when passengers are asked to switch off their electronic devices. A 30-second video played during this time captivates the audience and informs everyone on board about your brand.
4. Inflight Magazines
5. Many passengers prefer reading while trying to pass the time during a flight. That’s where passengers often choose in-flight magazines. According to statistics, 80% of passengers reach for in-flight magazines while on a journey. Therefore, inflight magazine advertising is one of the most effective forms of print advertising for flights.
6. Overhead bin ads
7. The overhead bin area is the broadest physical space inside a plane that can be used for advertising. If you use this space for your in-flight advertising, your brand will be one of the first things passengers notice when they step onboard.
8. Table tray ads
9. This is another effective advertising method on a flight. Each time a passenger slides their table tray down, they can view your message if you decide to use this form of in-flight advertising.

Elevate your brand with excellent publicity. From video ads to inflight magazines, we can provide you with all types of advertising options that can help you reach your audience in the sky! Contact us today, and let's soar your brand to new heights!

Why should do inflight advertising?

Inflight advertising is the best form of advertising to place your important message in front of millions of potential customers. The passengers are more likely to take notice of the in-flight advertisements, making it a great opportunity to get your message across while also getting your brand noticed by all demographics.

• With in-flight advertising, you can efficiently reach a premium audience.
• Benefit from a captive audience, as passengers on planes have restricted internet and mobile network access.
• Take advantage of the relaxed environment onboard flights, which increases the likelihood of people paying attention to your advertisements.

And with Excellent Publicity’s wide variety of advertising options, you can achieve brand recognition by advertising in front of millions of potential customers. Reach out to us, and let’s take your advertising game to the next level!

Who Should Opt for Airline Advertising Agency?

Advertising in flight can be beneficial for businesses that are looking to increase their brand awareness through a marketing campaign targeted at a premium mass audience. Inflight advertising is not for all businesses, companies, or brands. Inflight advertising can be most beneficial for businesses with a large pan-India presence, a long history in the industry, a captivating marketing campaign, and a generous budget. The audience is another crucial factor to keep in mind; if you are hoping to reach an elite and distinguished demographic, then in-flight advertising is the best way to go. It is not recommended for those who are unable to make a large financial commitment to advertising.

Try in-flight advertising with Excellent Publicity to get the best in-flight advertisement rates and reach a captive and premium audience that can help you achieve your business goals. Contact us today to learn more about in-flight advertising and how it can benefit your business!

Advantages of Airline Advertisement

Inflight advertising offers a unique blend of exclusivity and mass reach. By targeting a specific demographic with high disposable income, brands can effectively position themselves as premium choices. The audience, coupled with the luxurious environment, creates an ideal setting for building brand awareness and loyalty. Moreover, the global nature of air travel provides unprecedented opportunities for international expansion and market penetration. Here are four broad advantages that make airline advertisements stand out:

• Prestigious Environment
• Airline passengers typically represent a higher socioeconomic demographic with disposable income. By associating your brand with the luxury and comfort synonymous with air travel, you elevate your brand perception. This environment fosters a sense of exclusivity and aspiration, making it an ideal platform for premium products and services. For instance, luxury car brands often leverage advertising on planes to target affluent travelers who are more likely to consider high-end purchases.
• Global Reach
• Airlines connect people from all corners of the world, providing unmatched global reach for your brand. Unlike traditional media, which may be geographically limited, inflight advertising allows you to tap into diverse markets simultaneously. This is particularly advantageous for brands seeking to expand their international footprint or target specific ethnicities or cultures. Consider multinational brands like Coca-Cola or Samsung, which utilize airline advertisements to reinforce their global brand image.
• Multi-Channel Opportunities
• Inflight advertising offers a holistic approach to brand engagement. From the initial booking process to the final disembarkation, there are multiple touchpoints to connect with passengers. This multi-channel strategy maximizes brand visibility and reinforces key messages. For example, a beauty brand could showcase their products in-flight magazines, distribute samples during the journey, and offer exclusive promotions through e-boarding passes.
• High Engagement
• The airline environment's captive nature ensures a high audience engagement. With limited distractions, passengers are more likely to pay attention to in-flight advertisements. Studies have shown that recall rates for in-flight ads are significantly higher compared to other media channels. Moreover, passengers' emotional state, often relaxed and receptive, creates a prime environment for message retention. This is why many brands choose to convey their brand story or evoke emotional connections through in-flight advertising.
• For example, during long-haul flights, passengers are more likely to be open to exploring new brands or products, making it an ideal opportunity for product launches or brand awareness campaigns.

When can inflight advertising be effective?

In-flight advertisements can be beneficial if you have a powerful message to convey through your marketing campaign that has a significant purpose that passengers can genuinely focus on. You also need innovative engagement, creative and original marketing ideas to keep your audience captivated and focused on your advertisements. Reach out to the best advertising agency, such as Excellent Publicity, for in-flight advertising. We will help you develop an effective in-flight advertising campaign with a strong and compelling message.

Your Advertisement will appear in:

• Meal Tray Graphics Exterior
• Captivate passengers with high-impact visuals displayed prominently on the exterior of meal trays. This location guarantees maximum visibility during meal service, a period when passengers are most receptive to advertising messages. Ideal for brands seeking to create strong brand awareness and associations with indulgence and pleasure. For instance, a luxury watch brand could showcase its timepieces against a backdrop of fine dining, appealing to the discerning tastes of the target audience.
• E Ticket
• Deliver a personalized and interactive brand experience through engaging visuals and messaging on electronic tickets. This digital platform allows for dynamic content, including personalized offers, interactive elements, and even augmented reality experiences. Perfect for creating a sense of anticipation and excitement before the flight. For example, an airline partner could offer exclusive discounts or loyalty program benefits directly on the e-ticket, encouraging repeat business and customer loyalty.
• E boarding pass
• Maximize brand exposure with strategically placed advertisements on electronic boarding passes. This essential travel document is frequently consulted by passengers, ensuring high visibility and repeated brand impressions. Consider incorporating QR codes or interactive elements to drive traffic to your website or mobile app. This can be ideal for a fashion brand that wants to display a limited-time offer or exclusive product launch, encouraging impulse purchases at the airport.
• Headrest Cover
• Create a comfortable and immersive brand experience with custom-designed headrest covers. This premium advertising space offers unparalleled proximity to passengers, allowing for detailed product information and captivating visuals. Ideal for brands seeking to build strong brand associations and emotional connections. It can be a good pick for a wellness brand that could feature calming imagery and soothing messages to create a relaxing atmosphere during the flight.
• Inflight Sampling
• Drive product trial and generate customer loyalty through targeted product sampling. This interactive approach allows passengers to experience your product firsthand, increasing the likelihood of purchase. Ideal for food and beverage, beauty, and consumer goods brands. For example, a confectionery brand could distribute mini-packs of their latest product, encouraging impulse purchases and repeat business.
• Inflight Announcement
• Capture attention and deliver compelling brand messages through professionally produced audio announcements. This unique format allows for creative storytelling and emotional connections, making it an effective tool for brand building. Ideal for creating a sense of urgency, promoting limited-time offers, or launching new products. A luxury car brand could create a captivating audio experience highlighting the features and benefits of their latest model, targeting affluent passengers.
• By strategically combining these advertising placements, you can create an impactful inflight campaign that delivers exceptional results.

Why You Should Choose Excellent Publicity as a Inflight Advertising agency in India?

Excellent Publicity is your trusted partner in transforming your brand into a sky-high success. With a deep-rooted understanding of the aviation industry and a proven track record of delivering exceptional campaigns, we offer a complete suite of inflight advertising solutions tailored to your unique business objectives.

Our Expertise:

• We Are Industry Leaders:
• As a pioneer in the Indian inflight advertising space, we possess an in-depth knowledge of the nuances of the aviation industry, enabling us to craft strategies that resonate with the affluent and discerning airline clientele.
• Proven Track Record
• Our portfolio boasts a range of successful campaigns that have elevated brands to new heights. We understand the power of inflight advertising and can leverage it to achieve your desired outcomes.
• 360° Solutions
• From conceptualization to execution, we offer a holistic approach to inflight advertising. Our services encompass everything from media planning and buying to creative design, production, and campaign management.
• Tailored Strategies
• We believe in the power of customization. Our team works closely with you to understand your brand, target audience, and campaign goals to develop a tailored strategy that delivers maximum impact.
• Strong Industry Relationships
• Our extensive network within the aviation industry ensures seamless campaign execution and access to prime advertising placements.
• Data-Driven Approach
• We leverage data and analytics to measure campaign performance and provide actionable insights to optimize your investment.

Let Excellent Publicity be your wingman as you soar to new heights. Together, we can create unforgettable brand experiences that leave a lasting impression on your target audience.

Advertising on Planes Cost

The cost of in-flight advertising varies based on the airline, the type of advertisement, the time frame of the journey, and how exclusive the brand wants to be. As we discussed above, some of the most common types of inflight advertising are tray table ads, overhead compartment ads, in-flight magazine ads, and on-screen ads shown on entertainment systems. Each of these ad formats has different costs associated with them.

In-flight magazines are the perfect platform to showcase your products and services to a discerning audience and reach a captive audience. In-flight magazine advertising rates start at approximately $1,000 per half-page ad.

Combine the power of TV and print by featuring your brand in in-flight TV and magazine advertising. Maximize your brand's exposure with the airlines providing the best inflight advertising costs and make your brand reach millions of travelers worldwide.

Inflight advertisement rates are usually higher because you have a "captive audience" while on the plane. Airline companies may even charge more for ads in their first- or business-class sections since they're often used by elite travelers.

Overall, the inflight advertising cost can vary a lot and might need some negotiation with the airline, or you can contact an experienced agency like Excellent Publicity to get the best inflight advertising rates. Your advertisement won't be beneficial if it contains only a simple message with no impact. For this reason, you must consider collaborating with a top-notch advertising agency like Excellent Publicity. We can help you create a campaign that will effectively capture people's attention and soar your brand to new marketing heights.

Team up with Excellent Publicity for expert advertising solutions that get the best results. Our talented copywriters and designers will help you create fantastic ad campaigns while also handling the logistics and ad placement for stress-free advertising. Furthermore, with our specialized marketing and advertising skills, we can deliver the best in-flight advertising options to help your business reach a premium audience.

Contact Excellent Publicity today to boost your in-flight advertising game.