Preferred Media For The Advertising In Jewellery Sector

Jan-Sep-22
Jan-Sep'22
Jan-Sep-23
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Jan-Sep-24
Jan-Sep'24

Print-dominated ad spending in the jewelry sector was 80% during Jan-Dec '24, followed by TV at 10%, while Radio and Digital combined accounted for another 10%.

Quarterly Ad Spend Trends For Jewellery Sector

Oct-Dec’24 vs. Oct-Dec’23

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In Oct-Dec 2024, jewellery sector ad spending saw varied trends: TV dropped 74%, print rose 18%, radio grew 2%, and digital fell 19%, all compared to 2023.

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FAQs

Focus on platforms where your target audience engages most, blending digital and traditional.

Festivals and wedding seasons are key for maximized reach and ROI.

Influencers add authenticity and expand reach to niche, loyal audiences.

Yes, print remains a strong choice for premium and traditional audiences.

Digital is crucial for connecting with younger, tech-savvy buyers.

Emotional storytelling, aspirational visuals, and product-focused videos perform best.

Use metrics like engagement, website traffic, and sales conversions to track ROI.

Reach out to our Media Expert for more details about Jewellery Advertising