Print-dominated ad spending in the jewelry sector was 80% during Jan-Dec '24, followed by TV at 10%, while Radio and Digital combined accounted for another 10%.
In Oct-Dec 2024, jewellery sector ad spending saw varied trends: TV dropped 74%, print rose 18%, radio grew 2%, and digital fell 19%, all compared to 2023.
Excellent Publicity is forever expanding your brand with high-quality service that combines creativity with value pricing. We enjoy our work because, first - we admire the advertising world, and second, we know that our ideas and strategies make a difference. We play to win, with the primary goal of assisting our customers in promoting their successful brand campaigns.
Focus on platforms where your target audience engages most, blending digital and traditional.
Festivals and wedding seasons are key for maximized reach and ROI.
Influencers add authenticity and expand reach to niche, loyal audiences.
Yes, print remains a strong choice for premium and traditional audiences.
Digital is crucial for connecting with younger, tech-savvy buyers.
Emotional storytelling, aspirational visuals, and product-focused videos perform best.
Use metrics like engagement, website traffic, and sales conversions to track ROI.