Ad Spends Trend for Real Estate Sector
Jan-Dec: 2022, 2023, 2024
In 2024, TV ad spends saw a modest 3% rise, while Print and Radio surged by 34% and 38%, respectively, over 2022. Meanwhile, Digital ad investments plunged by 42%, marking a sharp decline.
Preferred Media for Advertising in Real-Estate Sector
Jan-Dec: 2022, 2023, 2024
Jan-Dec'22
Jan-Dec'23
Jan-Dec'24
Print remained the top choice for real estate advertising across all three periods, with its share rising in Jan-Sep’24. TV maintained a 10%-13% share, while Radio and Digital saw a decline over the previous two years.
Your Perfect Advertising Partner
Excellent Publicity is forever expanding your brand with high-quality service that combines creativity with value pricing. We enjoy our work because, first - we admire the advertising world, and second, we know that our ideas and strategies make a difference. We play to win, with the primary goal of assisting our customers in promoting their successful brand campaigns.
Trusted by leading Real Estate Brands
FAQs
Sustainable housing, smart homes, co-living spaces, and digital property transactions are shaping the industry.
From print and outdoor ads to digital, influencer marketing, and AI-driven campaigns, real estate promotions have gone digital-first.
A mix of digital ads, print, outdoor billboards, and television ensures maximum visibility and lead generation.
It enhances reach, builds credibility, and generates high-intent leads through SEO, PPC, and social media campaigns.
Strong branding builds trust, attracts investors, and differentiates a property from competitors.
High competition, buyer skepticism, regulatory compliance, and balancing traditional vs. digital marketing strategies.
Bus wraps, metro ads, and airport displays provide high visibility and reach potential buyers on the go.
Virtual tours, drone shots, and walkthrough videos help buyers visualize properties, boosting engagement and conversions.