Ad Spends Trend for Lifestyle & Apparels Sector
Jan-Dec: 2022, 2023, 2024
In Jan-Dec 2024, ad spends in the Lifestyle & Apparels sector saw a 59% decline on TV and a 71% drop in digital, while print grew by 21% and radio increased by 12% compared to 2022.
Preferred Media for Advertising in Lifestyle & Apparels Sector
Jan-Dec: 2022, 2023, 2024
In 2024, print was the dominant advertising medium in the Auto Sector with a 71% share, followed by TV at 18%, digital at 7%, and radio at 4% of total ad spends.
Your Perfect Advertising Partner
At Excellent Publicity, we are committed to elevating brands through innovative strategies and value-driven solutions. With a passion for advertising, we create impactful campaigns that help brands thrive in a competitive market. Our expertise lies in delivering customized advertising solutions that maximize visibility and engagement.
Trusted by leading Lifestyle & Apparels Brands
FAQs
Ad spends vary based on brand size, but companies typically allocate a significant portion of their budget to marketing for maximum reach.
A combination of digital, print, and television works best, with digital being the leading platform for consumer engagement.
Digital marketing enhances brand visibility, drives sales, and builds customer loyalty through social media, influencer marketing, and e-commerce integrations.
Understanding your target audience and budget is key. A mix of online and offline channels ensures broader reach and better ROI.
Strong branding builds credibility, attracts consumers, and differentiates a brand in a competitive marketplace.
Intense competition, changing consumer behavior, and the need for innovative campaigns to stand out are some of the major challenges.