Outdoor Ad Volume Trends
Jan-Nov: 2022, 2023, 2024
Outdoor advertising witnessed a strong 30% growth in 2023, driven by increased brand visibility efforts post-pandemic. However, in 2024, the market saw stabilization, with a 5% decline compared to the previous year. Real Estate remained the top spending category, accounting for 23.24% of the total outdoor ad share, followed by Consumer Services and Retail. Billboards continued to dominate the medium, attracting the highest number of advertisers.
Outdoor Advertising by Category
Jan-Nov 2024
The Real Estate, Consumer Services, and Retail industries were the leading sectors investing in outdoor advertising, leveraging billboards, transit media, and digital screens to capture consumer attention. Metro cities like Mumbai, Delhi, and Bangalore led in ad spend, while regional markets saw a rise in transit advertising, signaling a shift toward hyperlocal targeting.
Your Perfect Outdoor Advertising Partner
At Excellent Publicity, we specialize in data-driven, high-impact outdoor campaigns that amplify brand visibility. Our expertise in billboards, transit ads, and DOOH (Digital Out-of-Home) advertising ensures maximum reach for your business.
Trusted by leading Outdoor Brands
FAQs
Budgets vary based on industry and location. Major brands allocate a significant share to billboards, transit ads, and digital OOH.
Real Estate, Retail, FMCG, and Consumer Services gain the highest visibility and conversions from OOH advertising.
DOOH, geotargeting, and QR-based interactions create an omnichannel experience, blending outdoor ads with digital engagement.
High rental costs, location availability, and compliance regulations require strategic planning for an effective campaign.