Centrum rolls out new TVC campaign featuring Anushka Sharma to launch ‘Recharge’ the smarter energy drink mix

Haleon's trusted global multivitamin brand Centrum has marked its strategic entry into India's fast growing energy drink mix segment with the launch of Centrum Recharge. Spread via a robust multimedia TVC campaign featuring brand ambassador Anushka Sharma, the launch seeks to restore the daily loss of nutrition faced by active individuals.

Formulated with 13 essential vitamins and minerals, including B Vitamins, Vitamin C, Magnesium, and Zinc, for energy, immune support, and hydration, Centrum Recharge offers a much needed break from being an electrolyte drink. The positive attributes of the product include zero added sugars, and the claim of providing more than twice the amount of micronutrients compared to any leading multivitamin beverage mix is one of the product's striking features.

The energy drink mix will be sold in orange flavor at a price of ₹10 for a 5g sachet, and it is available in pharmacies, supermarkets, grocery stores, and e-commerce sites across India.

Atish Negi, Category Lead-Vitamin and Mineral Supplements, Haleon ISC, said: “Centrum Recharge is crafted to meet the evolving health need of modern consumers. It delivers a convenient, nutritious solution aligned with today's active lifestyles."

Centrum Recharge freshens fatigue and fights in daily life, and serves as a user friendly solution to replace diminished energy and nutrients. The actress added, "I am happy to represent a product that aids sustained energy and hydration, an absolute must in my daily routine."

With two variants for kids and adults, Centrum Recharge intends to reshape the energy supplement sphere with a focus on holistic wellness and clinically substantiated nutrition.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.