MakeMyTrip celebrates 25 years with a stunning OOH campaign across major cities

To celebrate its Silver Jubilee, MakeMyTrip is taking consumers on a nostalgic journey through the years with a spectacular outdoor campaign showcasing how its existence has transformed. The campaign, conceived by MagicCircle and executed by Xperia Group, endeavors to engender the brand's history, growth, and innovation through sites of hoardings and billboards across various metropolitan cities.

The Silver Jubilee campaign narrates MakeMyTrip's life story, from when the company started to depict itself in India. Since its inception, indeed, since before its inception, MakeMyTrip has always been focused on delivering great offers, discounts, and customized deals to individual clients, families, and corporations. With all these advances, the travel platform has made millions of users change how they book their travel over the past 25 years, adapting to the boom in mobile technology and the telecom world.

The essence of the campaign suggests that MakeMyTrip remains grateful to its long term clients for their loyalty to the company through modern solutions and tailored experiences. The original innovation introduced under mobile is allowing this company to continue its endeavors towards bettering travelers in selecting options and prices that suit them.

Well placed strategic billboards in high traffic areas are contributing to the buzz created by social media influencers and consumers alike. The hoarding not only references the past, highlighting MakeMyTrip's futuristic focus on travel and technology.

The OOH campaign solidifies as MakeMyTrip celebrates the landmark event, the organization's role in linking people with unparalleled travel experiences, and announces another 25 years of industry strides.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.