Aakash Institute redefines coaching with new TVC campaign on empowering problem solvers

Aakash Educational Services Limited has recently launched a campaign on a TVC, thereby boldly challenging test prep narratives in India. The campaign, conceptualized by Sideways Consulting, is an exciting new move. Going beyond the transactional scores of the tests, the campaign invokes a deeper, more future-focused vision of nurturing problem-solvers.

The two film campaign challenges the long-held perception of coaching as a 'necessary evil'-a a high pressure, results-obsessed ecosystem. In reality, Aakash is positioned as a student-centric support system committed to developing resilient thinkers capable of navigating real-world complexity.

This is more than just a communication initiative; it is a defining initiative in a long series of branding actions towards an all-encompassing 360-degree change to incorporate the 'problem solver' philosophy across the many student touchpoints. From interactive classroom experiences to new academic rituals, curated merchandise, upgraded centre experiences, and more, Aakash is spearheading a holistic shift in how coaching is perceived and done.

"Coaching has changed with the times. Our legacy has always been built on results; it's high time we focused on how and not just what," exhort Deepak Mehrotra, Managing Director and Chief Executive Officer, AESL. "The true success of these minds lies in making them have clarity, resilience, and adaptability."

To this, Abhijit Avasthi, Founder of Sideways Consulting, added, "We wanted to break the conversation away from marks. The campaign tells a story that is honest and meaningful, sparking a dialogue about the future of education."

Thus, Aakash signifies a clear intention to lead the next wave of educational transformation problem solver at a time.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.