Casagrand onboarded Nayanthara and Nani as brand ambassadors for Chennai & Hyderabad projects

South India’s foremost real estate firm, Casagrand, has signed up popular actors Nayanthara and Nani as brand ambassadors for its newly launched luxury residential projects. While Nayanthara is the ambassador for Casagrand Casamia, featuring in Chennai, Nani will be representing Casagrand Evon, highlighting his presence in Hyderabad.

With the hyper localised marketing partnerships of iconic regional celebrities that form a part of flagship developments with respect to stronger emotional connections with homebuyers, this newly strategic partnership is one of many such initiatives Casagrand is presently rolling out. Its high impact 360 degree campaign includes print and outdoor touchpoints, digital platforms, and high-production television commercials.

“Every landmark project deserves a unique identity,” said Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand. "With Nayanthara and Nani, we are not showcasing homes but curating aspirational experiences which reflect the cultural essence of the cities."

In the actual TV commercial for Casamia, Nayanthara blows the trumpet and marches out the Spanish Armada for Chennai, a cinematic metaphor for the project, which sails under the tagline of Spanish themed architecture and lifestyle. Located in Pallavaram, Casamia strikes a fine blend of European design with modern living.

Meanwhile, Nani shares the commercial for Casagrand Evon, a premium high rise locality in North Hyderabad. It discusses the spacious layouts and lavish amenities offered by the project and its seamless urban connectivity, which, of course, appeals to the new-age urban homebuyer looking for utmost comfort and convenience.

By creating these campaigns that capitalize on star power with real life scenarios and connect to the storytelling facet, Casagrand is reinventing real estate marketing for India and contagionizing high class living with celebrities in that enduring legacy across two of India's fastest growing metros.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.