Yearly Ad Spend Trends for the Auto Sector
Jan-Dec: 2022, 2023, 2024
In 2024, ad spending trends in the Auto Sector varied: TV ad spends grew by 52%, print saw a 75% increase, radio rose by 71%, while digital ad spends declined by 35% compared to 2023.
Preferred Media for Advertising in the Auto Sector
Jan-Dec: 2022, 2023, 2024
In 2024, print was the dominant advertising medium in the Auto Sector with a 71% share, followed by TV at 18%, digital at 7%, and radio at 4% of total ad spends.
Your Perfect Advertising Partner
At Excellent Publicity, we specialize in driving brand success with a blend of creativity and cost-effective strategies. Our expertise in advertising ensures impactful campaigns that help brands establish a strong market presence.
Trusted by leading Auto Sector Brands
FAQs
A mix of traditional and digital platforms ensures maximum reach, catering to both mass audiences and digital-first consumers.
Ad spending peaks during key sales seasons, including festive periods and new vehicle launch cycles.
Influencers help brands connect with niche audiences, showcase product features, and build consumer trust.
Yes, print remains a powerful tool for regional and local market penetration, especially for sales promotions.
Digital advertising enables precise targeting, higher engagement, and measurable ROI, making it a crucial part of marketing strategies.
High-impact visuals, engaging videos, customer testimonials, and promotional offers perform best in Auto advertising.
Metrics such as brand awareness, consumer engagement, lead conversions, and sales growth help evaluate campaign performance.