Ad Spends Trend for Finance Sector
Jan-Dec: 2022, 2023, 2024
In Jan-Dec 2024, finance sector ad spends saw a 76% decline on TV, a 42% drop in digital, but a 28% increase in print and a 35% growth on radio compared to 2022.
Preferred Media for Advertising in Finance Sector
Jan-Dec: 2022, 2023, 2024
In Jan-Dec 2024, print led the finance sector ad spends with a 79% share, while digital decreased by 9%, and TV dropped significantly from 21% in 2022 to just 5%.
Your Perfect Advertising Partner
At Excellent Publicity continues to amplify brands with high-quality service, blending creativity and cost-effectiveness. We thrive in advertising because we understand its impact and know that our strategies drive results. Our goal is to craft winning campaigns that elevate our clients' brands.
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FAQs
Finance brands typically allocate 5-12% of their revenue toward marketing and advertising.
Print, radio, and digital media are the most effective in reaching businesses and consumers.
Digital marketing ensures precise targeting, customer engagement, and brand credibility through SEO, PPC, and content marketing.
A mix of traditional and digital channels works best, depending on the target audience and campaign goals.
Strong branding builds trust, credibility, and customer loyalty, which are essential in the finance sector.
Regulatory compliance, market competition, and evolving consumer behavior are the major challenges in finance advertising.