HDFC Mutual Fund launches 'Zindagi Ke Liye SIP' TVC campaign to promote long term financial growth

In the latest campaign named 'Zindagi Ke Liye SIP,' HDFC Asset Management Company (AMC), the investment manager to HDFC Mutual Fund, has launched a new communication initiative. This initiative, which is part of the Investor Education and Awareness initiatives of the company, aims to create an understanding among hesitant investors of how small, consistent investments can create a large impact by means of Systematic Investment Plans (SIPs).

Using an analogy around life's emotional, aspirational, and practical investments, the campaign urges individuals to see SIPs as an essential tool for long term financial growth. The campaign is about a story of a family investing in a young girl’s future that is kisht jazbaat ki (instalment of emotions), kisht sapno ke shuruwat ki (instalment of dreams), or kisht parishram ki (Instalments of hard work). All these small investments on a day to day basis build a solid foundation for the future, just like SIPs that build wealth over much longer periods.

In the words of Navneet Munot, MD & CEO, HDFC AMC, ‘This campaign expresses the very soul of long term commitment which can be personal or financial.’ He went on to add: “Just as consistent emotional investments shape our lives, disciplined SIP contributions build the wealth necessary to achieve financial goals.”

The 'Zindagi Ke Liye SIP' campaign will take on a comprehensive approach to multimedia, with activation in digital, print, outdoor, and on ground forms. HDFC AMC plans to encourage Indians nationwide to cultivate SIPs as a life long commitment, one "kisht" at a time!

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.