Torque Pharma Partners with Jatt & Juliet 3 for a Unique Cough Syrup Campaign

Torque Pharma, a leading Indian pharmaceutical company, has partnered with the much-awaited movie "Jatt and Juliet 3" the third installment of the successful movie series. This collaboration was done to promote cough syrup through a unique ad campaign.

The ad film, featuring the beloved on-screen duo Diljit Dosanjh and Neeru Bajwa, aims to resonate with fans of the movie to solidify brand recognition for Torex. The ad campaign is a multi-media campaign and goes beyond just the film, with the clip airing on various digital platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn. Furthermore, it will run in single-screen cinemas across Punjab, Haryana, Delhi NCR, Himachal Pradesh, and Jammu & Kashmir. Radio broadcasts are planned on MYFM and Big FM radio stations in Punjab, Haryana, and Chandigarh. Print media coverage will extend to these regions and parts of Uttar Pradesh.

Abhay Iqbal Singh Bedi, Director of Torque Pharma. "We are thrilled to partner with Jatt and Juliet 3,” said, expressing excitement and highlighting the impact of film partnerships. "This collaboration strengthens our brand presence while staying true to our commitment to providing effective cough relief. We believe this co-branding effort will create a lasting connection with audiences."

Film Partnerships

Film partnerships are powerful marketing strategies that enhance brand visibility and engagement by leveraging movies' popularity. These initiatives include product placements, themed promotional campaigns, exclusive merchandise, and immersive experiences. For example, brands can integrate products into film storylines, run social media campaigns, release limited edition items, and create pop-up shops or interactive events tied to the movie.

Advantages of Film Partnerships

Brand Prestige: Associating with high-profile films can enhance a brand's prestige and desirability.

Increased Engagement: Interactive and immersive experiences, such as themed events or social media campaigns, foster deeper consumer engagement and loyalty.

Content Creation: Co-branded campaigns provide rich content opportunities for social media and advertising.

Emotional Connection: Films evoke strong emotions; brands can tap into this by aligning with beloved movies, creating positive associations.

In conclusion, film partnerships offer a multifaceted marketing approach that can significantly boost brand visibility, engagement, and sales. By leveraging the wide reach and emotional impact of movies, brands can effectively target specific demographics, create memorable experiences, and foster deeper connections with consumers. The mutual benefits, enhanced brand prestige, and opportunities for rich content creation make film partnerships a powerful strategy in the modern marketing landscape.

If you want to reach your target audience through Film partnerships in upcoming movies, web series, or music videos, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.