Zupee launches a new multi-starrer campaign “Sadiyo se India Ka Apna Game”
Zupee Ludo is an online multiplayer gaming platform that has a modern version of the traditional Ludo game. In Zupee Ludo, players can play with others in real time and can win cash prizes. The game combines the classic elements of Ludo with a fun twist, making it more engaging and exciting for players.
The company has come up with a new campaign, the campaign shows Ludo being played and enjoyed over different eras in India. The ad features stars like Sunil Grover, Saif Ali Khan, Mouni Roy, and Abhay Deol; this adds star power and better appeal to the campaign.
Celebrity Endorsement and DVC
Let’s look at what Celebrity Endorsement and DVC are and why Zupee has included those in this campaign:
Celebrity endorsement is a marketing strategy where a brand uses the popularity and influence of celebrities to promote its products or services. This approach leverages the celebrity's fan base and reputation to build credibility, attract attention, and enhance the appeal of the brand.
DVC stands for "Digital Video Commercial," a form of advertising that uses video content to promote a product, service, or brand. Digital video commercials can be distributed across various digital platforms, such as social media, streaming services, and websites.
Advantages of using Celebrity Endorsement and DVC:
- Grabs Attention: A DVC featuring a celebrity can be the differentiator for the brand and make it stand out in front of competitors who might not use celebrity endorsements.
- Uniqueness: Celebrities can help brands convey a message differently and uniquely which makes the brand stand out in the cluttered digital advertising space.
- Wider Audience: Celebrities with them bring a loyal fan base, which when created with the broad reach of DVCs across digital platforms, can significantly increase the brand reach.
- Viral Potential: DVCs when created with celebrities in it are more likely to be talked about and go viral, increasing the brand’s reach.
- Trust and Credibility: Fans see their favorite celebrity in the ad and are attached to the brand directly. So a celebrity directly influences the trust of people in the brand.
- Authenticity: Seeing an aspirational face use a product authentically and enjoying it in a DVC can create an authentic perception of the endorsement.
In conclusion, using the combination of celebrity endorsements and digital video commercials (DVCs) is a powerful marketing tool that can maximize brand visibility and reach. Using the mass appeal, trust, and credibility that celebrities have attached to their name, brands can build upon the celebs’ trust and create an emotional bond with the targeted audience. This strategic combination makes the campaign visible in the over-competitive digital marketing space.
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