Aashirvaad Svasti, a leading dairy brand from ITC, announced the launch of its new product Aashirvaad Svasti Lower Cholesterol Ghee today. They are the first ones to do so in this category. The low-cholesterol ghee has 90 % less cholesterol than the regular ghee present in the market.
Aashirvaad Svasti Low Cholesterol Ghee was launched through an innovative CGI campaign where the jar was placed next to the famous historical monument “Qutub Minar”.
What is CGI?
Computer-generated imagery (CGI) stands for the creation of still or animated visual content using computer software. This technology is often employed in advertising to create digital representations of products, environments, or characters, showcasing their features or benefits appealingly and engagingly. CGI allows advertisers to produce highly realistic visuals that capture the audience's attention and effectively convey the intended message.
Advantages of CGI
Unlimited Creativity: This enables advertisers to create anything imaginable, from fantastical worlds to hyper-realistic product visualizations, without the constraints of physical reality.
Flexibility and Adaptability: CGI allows for quick and easy modifications to visuals. Changes in color, texture, or even the complete redesign of a scene can be accomplished without reshooting, saving time and resources.
Interactive and Immersive Experiences: This can be used to create interactive ads, virtual reality (VR) experiences, and augmented reality (AR) applications, providing an immersive experience that uniquely engages audiences.
In conclusion, Computer-Generated Imagery (CGI) has become a transformative tool in the world of advertising, offering unparalleled creativity, flexibility, and cost-efficiency. Its ability to produce highly realistic and detailed visuals allows brands to convey their messages in engaging and innovative ways. The adaptability of CGI ensures consistency across campaigns and enables quick modifications, keeping advertisements relevant and timely. Moreover, CGI enhances storytelling by visualizing complex ideas and providing interactive and immersive experiences, thus capturing the audience's imagination and attention. As technology continues to advance, the role of CGI in advertising is likely to expand, further revolutionizing how brands connect with their audiences.
If you want to create CGI for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.