Here’s how leading brands displayed creativity in T20 World Cup 2024 commercials

Cricket over time has evolved far beyond a simple game of bat and ball. Major organizations are increasingly investing in the sponsorship of the sport, recognizing its immense commercial potential. Throughout this T20 World Cup, many companies have demonstrated their creativity through innovative advertising campaigns. These moment marketing efforts aim to boost profits and expand their reach to a broader audience.

Here is how some of the leading companies showcased their creativity in T20WC 2024 ads:

Dream 11: Ye Sabka Dream Hai

Dream 11, India’s favorite and very own fantasy app, came up with a new ad campaign called “Yeh Sabka Dream” for the T20 World Cup. The campaign embodies the immense support of the entire nation for Team India. The campaign was one of the first campaigns of this World Cup and gathered a lot of attention. The campaign was unveiled on May 30, 2024, and it featured Ayesha Raza alongside cricketers from Team India like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal, and Washington Sundar.

Britannia

Grabbing the opportunity of advertising in T20WC Britannia came up with a creative campaign. Britannia's latest ad campaign humorously poked fun at Oreo's approach for the ICC Men's Cricket World Cup 2023. While Oreo's campaign advised fans to stay calm before their team brings home the title, Britannia's spoof takes a different route. It humorously hinted that Oreo should avoid airing commercials during the upcoming Men's Twenty20 World Cup.

Booking.com – It starts with a booking

The campaign highlights how travel can empower people and transform lives for the better. It aims to inspire people to consider the joys and opportunities of travel, from planning a trip to experiencing new destinations and adventures. The ads showcase a variety of scenarios, from popular tourist attractions to unexpected challenges, emphasizing the comfort, fun, and excitement of traveling and meeting new people.

Zomato

Zomato, popular for its unique ad campaigns, had come up with its new campaign ‘Match Ho Toh Zomato’. Zomato here used moment marketing aptly by integrating and relating their brand with watching the sport

Moment Marketing

Moment marketing is the practice of creating and delivering marketing messages based on current events, trending topics, or significant moments. It aims to capture the audience's attention by being timely and relevant, often through social media, digital platforms, or other channels where real-time engagement is possible.

The brands used a marketing tactic called Moment Marketing, let us see what it is and its advantages.

Advantages of Moment Marketing:

Relevance: By tapping into current events or trending topics, brands can make their messages more relevant and timely. This increases the likelihood of capturing the audience's attention and engagement.

Better Engagement: Moment marketing often leads to higher engagement rates because it resonates with what people are already thinking about or discussing. This can result in more shares, likes, comments, and overall interaction.

Virality Potential: Content that is relevant to a significant moment has a higher chance of going viral. This can greatly increase brand exposure and reach without additional investment.

Customer Connection: By engaging with moments that matter to their audience, brands can build stronger emotional connections. This can foster loyalty and a sense of community among customers.

Enhanced Brand Image: Successfully executing moment marketing can position a brand as agile, responsive, and in touch with its audience. It can create a positive perception of the brand being current and culturally aware.

Conclusion

In conclusion, Moment marketing represents a powerful approach for brands to connect with their audience in a timely and relevant manner. By leveraging current events, trending topics, and significant moments, brands can enhance engagement, improve their image, and foster deeper connections with their customers. The key advantages of moment marketing, such as increased relevance, cost-effectiveness, potential for virality, and opportunities for creativity, make it an attractive strategy in the fast-paced digital landscape. 

If you want to reach your target audience through moment marketing, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.