Roger Federer’s new Amazon Prime documentary Federer: Twelve Final Days promo was displayed at Times Square. The Amazon Prime documentary about the tennis legend’s life was released on Thursday, June 20. Academy Award-winning director Asif Kapadia and his co-director Joe Sabia have tried to give the audience a brief view of the last few days of his professional tennis career.
In the iconic Times Square promo, Roger Federer battles his younger self in a thrilling tennis match, the ball is being rallied on the Times Square back and forth, this has grabbed a lot of attention from all over the world on social media. A similar thing is going on in London where Federer played his final match.
The show, Federer: Twelve Final Days also includes interviews with Novak Djokovic, Andy Murray, Rafael Nadal, and Björn Borg. As a result, for the advertisement of the Amazon Prime documentary, promos are being displayed at several places across the globe, with one of the most famous being Times Square.
Digital Hoardings
Here Amazon Prime used digital hoardings to promote the series, let us look at what it is and the advantages:
Digital hoardings, also known as digital billboards or digital signage, are large electronic displays used for advertising and information dissemination.They are commonly seen in high-traffic areas such as highways, city centers, shopping malls, airports, and sports arenas.
Advantages of Advertising on Digital Hoardings:
Dynamic Content: Unlike traditional billboards, digital hoardings can display multiple ads in rotation, providing dynamic and engaging content.
Real-Time Updates: Content can be updated in real time, allowing for timely and relevant messages.
High Visibility: Bright, high-resolution displays ensure visibility even in poor weather conditions or at night.
Interactive Capabilities: Some digital hoardings are equipped with interactive features, such as touch screens or integration with mobile devices.
In conclusion, digital hoardings represent a modern, versatile, and impactful advertising medium, offering dynamic content, real-time updates, high visibility, and targeted messaging. Their ability to engage audiences with vibrant and interactive displays makes them a powerful tool for both advertising and information dissemination. As technology advances, digital hoardings continue to evolve, providing cost-effective and eco-friendly solutions that enhance the overall effectiveness of outdoor advertising.
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