Zomato turns 16: The brand comes up with a hilarious Newspaper ad campaign
Zomato, India’s leading food delivery platform, has left its consumers in splits with its latest newspaper ad celebrating its 16th anniversary. The brand is known for its quirky humor but this time they surprised their audience with a humorous marketing campaign. Instead of their usual pattern, the brand opted for urban humor by mimicking the Indian political billboards.
Being the center of attraction, Zomato founder and CEO Deepinder Goyal had his large picture in the middle, surrounded by smaller images of other C-level executives. With the text, written in Hindi, read: “16th janamdin par aap sabhi ko apna pyar barsane ke liye koti koti dhanyawad”. Carrying the humor forward, Goyal's image was captioned "Company Pramukh," a funny dig at the often-used term in political campaigns. The ad ends with a sweet deal for customers, inviting them to join the birthday celebrations with a special offer on Zomato Gold memberships.
Newspaper Ad
Zomato here used a newspaper ad to create awareness, let us look at its benefits:
- Wide Reach: Newspapers often have a broad and diverse readership.
- Seasonal and Event-Based Advertising: Newspapers are ideal for promoting seasonal sales, events, and time-sensitive offers.
- High Engagement: Readers often spend more time on print media compared to digital ads, leading to higher engagement with the content, including advertisements.
- Credibility and Trust: Newspapers are generally perceived as trustworthy sources of information, which can lend credibility to the ads placed within them.
In conclusion, Newspaper advertising remains a powerful tool with numerous advantages, particularly for reaching targeted, engaged, and local audiences. When effectively integrated into a broader marketing strategy, newspaper ads can enhance brand visibility, credibility, and engagement.
If you want to reach your target audience through Newspaper Advertising, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.