Advertising in Sun Music HD
Advertisement on Sun Music HD has a huge potential. Sun Music HD is India's 24-hour music station. The majority of Sun Music HD's concerts need audience participation via phone calls; during which callers converse with a video jockey. Between popular shows on Sun Music HD; 30-second advertisements may be played.
Key Insights
ChannelGenre Music Language TamilAdvertising Options in Sun Music HD
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on Sun Music HD
Sun Music HD is the most established and most famous Tamil music divert in India, and the main one to be accessible in HD. It was sent off in 2004. A HD feed of Sun Music HD was sent off on 11 December 2011 alongside HD feeds of two other Tamil channels (Sun TV and K TV) and the Telugu channel Gemini TV. These were the primary territorial language (i.e., non-Hindi and non-English) HD directs in India.
Why advertising in Sun Music HD works
Sun Music HD being a popular channel on TV is the right channel to advertise your brand. How? Check out here:
- Viewers from all age groupsThe popular regional music entertainment channel comes with shows for every age group. The popular Punjabi singers engaging with the viewers during the breaks bring glamor to the overall content of the channel. Hence, people irrespective of their age can enjoy listening to music and watch your brand's advertisements wholeheartedly.
- The lowest rate, highest reachSun Music HD gives the highest reach at the lowest rates. It has the lowest advertisement rates in the music entertainment category. Being a popular and most-watched channel it has gained a lot of loyal viewers already. Your brand will undoubtedly reach a mass audience in such a case.
- High definition for premium contentHD households have grown in the country from 5 million in 2015 to 12.8 million and more at present. With the number of HD (set-top box) users growing, and the fact that consumption of Tamil language content is on the rise, Sun Music HD has risen to popularity with its specially curated collection of shows and movies.
Why advertise on Sun Music HD
These features of Sun Music HD makes it more efficient for advertising platform:
- Shows of different genres covering the interests of everyone are showcased on Sun Music HD
- Sun Music HD has extensive viewership across all age groups
- Sun Music HD Advertising Rates are comparatively lower than other leading channels
- Reach within the premium audience who can be your prospective customers
- National reach
- Sun Music HD Advertisement options for both prime time and non-prime time shows.
Prime Time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
Ad Formats on Sun Music HD
These are the possible ad formats for advertising on the platform of Sun Music HD:
- Sun Music HD Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- Sun Music HD Aston BandsAston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- Sun Music HD Brand IntegrationsThis is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on Sun Music HD
On Sun Music HD different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Sun Music HD as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: http://www.sunnetwork.in/
How to select the right agency for advertising on Sun Music HD
Media Agency plays an important role in advertisement in Sun Music HD. As Excellent Publicity being a media agency we figure out that is Star Plus a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
To advertise on Sun Music HD you can follow the following steps
- Share your requirements for advertisement on Sun Music HD
- Approach our efficient planners and executors and share your requirements for an advertising campaign.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Sun Music HD.
- Receive the best quotes
- We provide the lowest assured rates with the best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Proof of Execution for advertising on Sun Music HD
- Receive the Telecast Certificate from our end after the completion of the campaign.
FAQs
Q1. What will be the rates for advertising on Sun Music HD?
- You can contact our agency regarding the rates on advertising on Sun Music HD, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Q2. How many people will be able to see my ad on Sun Music HD?
- Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Q3. Is agency necessary for advertising on Sun Music HD?
- Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
Q4. How will I know if my ad was run on Sun Music HD?
- You will receive the Telecast Certificate from our end after the completion of the campaign.
Q5. Can I choose to advertise on a particular show on Sun Music HD?
- Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.