Advertising in Star Plus SD

Advertising on Star Plus

Star Plus is a leading Indian paid television channel owned by Star India, a wholly owned subsidiary of Walt Disney Company. It showcases various shows from entertainment, family dramas, comedy, crime, mythology, reality shows, animated series to children series. It also bought some international format shows like MasterChef and Small Wonder. It has a highest viewership in entertainment genre.

Star plus Advertisement Rates

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List of programmes to advertise on Star Plus

On Star Plus different genre of shows are broadcasted for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Starpl usas per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.startv.com/tv-guide/

• Yeh Rishta Kya Kehlata Hai
• Saath Nibhaana Saathiya
• Diya Aur Baati Hum
• Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara
• Ek Veer Ki Ardaas...Veera
• Saraswatichandra
• Iss Pyaar Ko Kya Naam Doon?season 1
• Ye Hai Mohabbatein
• Ek Hasina Thi
• Suhani Si Ek Ladki
• Mahabharat
• STAR Verdict
• Upcoming

Types of ad on Star Plus

This are the possible ad formats for advertising on the platform of Star Plus

• Star Plus Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Star Plus Aston BandsAston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Star Plus Brand IntegrationsThis is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

How to advertise on Star Plus?

• Share your requirements for advertisement on Star Plus
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Star Plus.
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.

See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

How to select the right agency for advertising on Star Plus?

Media Agency plays an important role for advertisement in Star Plus. As Excellent Publicity being a media agency we figure out that is Star Plus a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Why advertising in Star Plus can increase your brand awareness?

The major initiatives that Star Plus took include the above steps that gave amazing results as listing Star Plus more ratings than any other platforms.

• Stretching weekday fiction to SaturdaysKeeping in mind that India is a country where majority of public enjoy once in a week holiday where unlike on Sundays, people don’t go out much on weekdays. In a recent initiative by Star Plus, they extended their shows from weekdays, and started broadcasting shows on Saturday too.
• It proved a huge success for Star Plus, increasing the average viewers to 15% after expanding the Monday – Saturday routine. And thereby has extended weekday ad routine.
• Focus on storytellingThe channel is mainly focused on storytelling, might sound cliché.
• But in Star Plus they convey a unique storytelling where the viewer feels connected. Also the brand is focusing as strong women portrayal conveying a message that women women are catalysts for change in the society and more power to them really pushes families towards progress.
• Opening up 11 pm slotThe channel took a bold move by launching a show ‘Yeh Hai Mohabbatein’ based on an English novel ‘Custody’ which is a story about second chances, story of a woman who is not able to conceive and what it does to her and the family.
• This show started broadcasting at 11pm and gave never before ratings to the channel. Also it entered in top 10 shows with demand for dual time slots. Higher TRP shows give better results for advertisement.
• Setting the bar by virtue of storyThe bar set up for the story telling is very high. It is observed that channel has shut down shows even if it was giving good results in terms of ratings but were not having enough stem left in the storyline.
• Shows like ‘Bidaii’ and ‘Saraswatichndra’ which were in the top two or three shows in the country but were shutdown.

Advantages of advertising on Star Plus

This feature of Star Plus makes it more efficient for advertising platform

• Shows of different genre covering interests of everyone are showcased on Star Plus
• Starplus has extensive viewership across all age groups
• Star Plus Advertising Rates are comparatively lower than other leading channels
• Reach within premium audience who can be your prospective customers
• National reach
• Star Plus Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time

FAQs

Q1. What will be the rates for advertising on Star Plus?

• You can contact our agency regarding the rates on advertising on Star Plus, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Star Plus?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Star Plus?

• Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

Q4. How will I know if my ad was run on Star Plus?

• You will recieve the Telecast Certificate from our end after completion of the campaign.

Q5. Can I choose to advertise on particular show on Star Plus?

• Yes you can choose a particular shows, time (prime time, non prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.