Advertising in Star Vijay HD
Advertisement on Star Vijay is very fruitful. Star Vijay is one of the most watched Tamil GEC in prime time. The television station is located in Kochar Jade; Guindy; and Chennai; Tamil Nadu. To ensure that an advertisement receives the most attention; it can be shown on Star Vijay during peak hours.
Key Insights
ChannelGenre Entertainment Language TamilAdvertising Options in Star Vijay HD
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Aston Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on Star Vijay HD
Star Vijay, normally known as VIJAY TV, is an Indian Tamil compensation TV general amusement direct that was sent off in 1994 by N. P. V. Ramasamy Udayar. The station is claimed by Star India Wholly possessed by The Walt Disney Company India. The channel communicates from Kochar Jade, Guindy, Chennai, Tamil Nadu. Star Vijay changed hands a few times prior to being incompletely gained by the Star TV network in 2001. In 2001, Star India assumed control over the channel and rebranded it as Star Vijay. Star procured 51% stake in Vijay TV with UTV holding the leftover 49%.
Why advertising in Star Vijay HD works
Star Vijay HD being a popular channel on TV is the right channel to advertise your brand. How? Check out here:
- Available in both HD and SD channelsStar Vijay HD is available in both HD and SD channels meaning everyone can enjoy the channel irrespective of their subscription plan. A brand ought to catch the attention of people from all backgrounds.
- High definition for premium contentHD households have grown in the country from 5 million in 2015 to 12.8 million and more at present. With the number of HD (set-top box) users growing, and the fact that consumption of Tamil language content is on the rise, Star Vijay HD has risen to popularity with its specially curated collection of shows and movies.
- High engagement rateStar Vijay HD has a rich choice of movies which leads to a high engagement rate. Due to the excellent collection, viewers ought to stick to their TV screens and hence can come across your brand advertisement at least once.
Why advertise on Star Vijay HD
These features of Star Vijay HD makes it more efficient for advertising platform
- Shows of different genres covering the interests of everyone are showcased on Star Vijay HD
- Star Vijay HD has extensive viewership across all age groups
- Star Vijay HD Advertising Rates are comparatively lower than other leading channels
- Reach within the premium audience who can be your prospective customers
- National reach
- Star Vijay HD Advertisement options for both prime time and non-prime time shows.
Prime Time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
Formats for advertising on Star Vijay HD
These are the possible ad formats for advertising on the platform of Star Vijay HD
- Star Vijay HD Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- Star Vijay HD Aston BandsAston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- Star Vijay HD Brand IntegrationsThis is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on Star Vijay HD
On Star Vijay HD different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Star Vijay HD as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://www.startv.com/
How to select the right agency for advertising on Star Vijay HD
Media Agency plays an important role in an advertisement in Star Vijay HD. As Excellent Publicity being a media agency we figure out that Star Vijay HD is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
How to advertise on Star Vijay HD
- Share your requirements for advertisement on Star Vijay HD
- Approach our efficient planners and executors and share your requirements for an advertising campaign.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Star Vijay HD.
- Receive the best quotes
- We provide the lowest assured rates with the best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.
Proof of Execution for advertising on Star Vijay HD
- Receive the Telecast Certificate from our end after the completion of the campaign.
FAQs
Q1. What will be the rates for advertising on Star Vijay HD?
- You can contact our agency regarding the rates on advertising on Star Vijay HD, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Q2. How many people will be able to see my ad on Star Vijay HD?
- Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Q3. Is agency necessary for advertising on Star Vijay HD?
- Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
Q4. How will I know if my ad was run on Star Vijay HD?
- You will receive the Telecast Certificate from our end after the completion of the campaign.
Q5. Can I choose to advertise on a particular show on Star Vijay HD?
- Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.