Advertising in Sony Max
Key Insights
ChannelGenre Entertainment Language HindiAdvertising Options in Sony Max
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on SONY MAX
Advertising through SONY MAX is an effective advertising method in the Television media type. Advertising in SONY MAX will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through SONY MAX is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. SONY MAX is the leading Television Channel and is strongly recommended for all marketing campaigns.
SONY MAX Advertisement Rates
You will get the rate for advertising in SONY MAX in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in SONY MAX is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on SONY MAX will come to Rs 300 X 10 = Rs 3,000.
Formats for advertising on SONY MAX
This are the possible ad formats for advertising on the platform of SONY MAX:
- SONY MAX Video Ads:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- SONY MAX Aston Bands:
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- SONY MAX Brand Integrations:
This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
What will be the rates for advertising on SONY MAX?
You can contact our agency regarding the rates on advertising on SONY MAX, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Is agency necessary for advertising on SONY MAX?
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.