Advertising in Captain TV

Advertising on Captain TV

Captain TV is a famous 24-hour Tamil language general entertainment television channel in India. Captain TV was launched since 2010 and owned by Captain Media Network by Desiya Murpokku Dravida Kazhagam, a political party in Indian state of Tamil Nadu. Captain TV has wide range of popular entertainment programs some of which include comedy, family drama, serials, devotional shows, dubbed daily soap operas and many more shows that are preferred by Indian family audience and this has led to an increase in viewership of Captain TV. This is what makes Captain TV a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.

Captain TV Advertisement Rates

If you decide to advertise on Captain TV with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in Captain TV is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Captain TV will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or type of the advertising campaign on Captain TV. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

List of some programs types to advertise on Captain TV

Captain TV is famous for its unending popular general entertainment programs genre that includes comedy, family drama, devotional shows, serials, dubbed daily soap opreras and many more. Some examples of them mentioned below.

• Previously Broadcasted Shows: Jai Shree Krishna, Mahaveera Hanuman and many more.

Types of advertisement on Captain TV

Advertising in Captain TV can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-

• Captain TV Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
• Captain TV Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
• Captain TV L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
• Captain TV Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Captain TV?

• Share your requirements for advertisement campaign on Captain TV
• Approach our efficient planners and executors.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Captain TV
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Agency selection for advertising on Captain TV

Media Agency plays an important role for advertisement in Captain TV. As Excellent Publicity being a media agency we figure out that is Captain TV a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.

Online media research for Captain TV

It is recommended to do your personal research for details on the particular chosen channel and have a look at the content and shows and their hosts before confirming with any agency. This will help you plan the right time slot on Captain TV as the advertising rates vary as per many factors accordingly.

Why advertising in Captain TV works?

The initiatives that Captain TV took include the above steps that gave over the counter results and higher ratings than any other platforms.

• Premium Features: Captain TV is famous for its unending popular Tamil general entertainment shows, serials and wide range of programs genre that is broadcasted in India. Thus it becomes a popular recommended channel for an ad campaign.
• Best Rates: Captain TV offers cost effective rates compared to other news channels.
• Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
• Choice of Type & Time of ad campaign: Captain TV offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

FAQs

• What will be the rates for advertising on Captain TV?You can contact our agency regarding the rates of advertising on Captain TV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
• How many people will be able to see my ad on Captain TV?Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
• Can I choose to advertise on particular show on Captain TV?Yes you can choose a particular shows, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
• Is agency necessary for advertising on Captain TV?Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.