Advertising in Multiplex

Advertising on MULTIPLEX:

MULTIPLEX is a digitally encrypted Hindi Movie channel, which aims to redefine how cinema is consumed on television. It delivers the biggest Bollywood blockbusters, spiced up with a dash of fun and satirical original content

MULTIPLEX Advertisement Rates

Time slots in the channel determine the advertisement rates. Airtime is used to calculate the rates to advertise in the channel, by per second of airtime. Excellent Publicity will get you the best possible rates for your brand.  If the cost mentioned to advertise in MULTIPLEX is Rs 29/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 29 X 10 = Rs 290.

Time slots are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on MULTIPLEX

Multiplex is a popular movie channel which showcases Movies of all genres from Bollywood and keeps the audience glued to their chairs. From Romance, Thriller, Drama, Mystery and action is showcased in the movies that are broadcast in the channel through the day. The channel also showcases classic movies from the past which shaped the Bollywood we see today. They also show movies from Hollywood and don’t miss out on Bollywood. This is one of the most popular Hindi channels for movies.

Formats for advertising on MULTIPLEX

This are the possible ad formats for advertising on the platform of MULTIPLEX:

MULTIPLEX Video Ads:  

The minimum ad duration to advertise your brand is 10 seconds. Video ads as suggested are played during the day or all through the day during the ad break. This is a very easy and effective way to get the audience’s attention.

MULTIPLEX Aston Band: 

It is popular and effective as it’s featured in the main screen with the programming being broadcast. Aston bands grab the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

MULTIPLEX Brand Integrations:

This is a special and customized media option which can be created as per your objective and advertisement budget. This is a solution for the brand with unique and creative advertisement.

 

How to advertise on MULTIPLEX?

· Firstly, your share the requirements for the advertisement you would want to telecast on MULTIPLEX. Efficient planners and executors work on your requirements for the advertising campaign.
· Once these are done then we plan the advertising campaign with you for the channel MULTIPLEX. Through our assistance and expertise will help you to have a successful campaign on MULTIPLEX by choosing the target audience, the right advertisement format and campaign duration.
·  Receive the best quotes for advertising in MULTIPLEX. We provide the best services for television advertising across various channels with the lowest assured rates. Depending on when you choose either prime time or non-prime time to advertise, the ad rates differ and are dependent on the shows that you choose.
·  The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative. Once you share the creative, we will get it converted in the acceptable ad format that will be utilized on the television. You can also provide us with an attractive creative to showcase your brand on-screen.
· Go Live with your advertisement and get your brand in front of the masses. See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on MULTIPLEX:

We understand the importance of your advertisements and with our expertise as a media agency we will make sure that you have the best slot to reach the maximum target within your budget. For the selected price and the product, we plan the frequency and the timing of your advertisement. Based on your brand and objective we help you understand if MULTIPLEX will be the right platform for your advertisement.  Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots is as unique as your advertisements, through the expertise we share will be recommended to advertise in prime time or non-prime time, thereby reaching the right number of audiences with the lowest cost possible per reach. Once this is all done all we ensure that your ad is played, and the said number of reaches has been covered. All other activities like buying of media space swill be handled by the media agency.

Why advertising in MULTIPLEX can increase your brand awareness?

Here are some reasons MULTIPLEX is a great platform for your Brand.

• MULTIPLEX channel a pocket friendly medium for advertising:

It is a very popular Movie channel among the Hindi speaking audience and can help your product reach its targeted audience. It is the most budget and pocket friendly channel to advertise in. The rate to advertise in MULTIPLEX is very economical among many other Hindi Movie channels.

• MULTIPLEX is one of the most effective mediums for advertising your brand:

MULTIPLEX is a leading Hindi Movies channel and its network is one of the most sought after and generates the most profit and sales. Making MULTIPLEX, the most watched Hindi Movie channel among the Hindi speaking audience.

• Hub of Hindi speaking audience:

It will be an effective way to reach the best audience from all age group for Hindi speaking audience. Hindi audience have always loved the channel for the movies broadcast, and they prefer MULTIPLEX channel to get their daily dose of entertainment, drama in the form of movies.

Advantages of advertising on MULTIPLEX

This feature of MULTIPLEX makes it more efficient for advertising platform:

• MULTIPLEX has extensive viewership across all age groups.
• Reach within premium audience who can be your prospective customers
• MULTIPLEX Advertising Rates are comparatively lower than other leading channels
• MULTIPLEX Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)