Advertising in Zee Cinema

Advertising on Zee Cinema

Zee Cinema is one of the top most preferred channel for watching movies for our audiences. From all the new movies till old classic is been showcast on Zee Cinema. Advertising through Zee Cinema is an effective advertising method in the Television media type. Advertising in Zee Cinema will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement.

Zee Cinema Advertisement Rates

You will get the rate for advertising in Zee Cinema in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee Cinema  is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee Cinema  will come to Rs 300 X 10 = Rs 3,000.

Formats for advertising on Zee Cinema

This are the possible ad formats for advertising on the platform of Zee Cinema :

• Zee Cinema Video Ads:

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• Zee Cinema Aston Bands:

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• Zee Cinema Brand Integrations:

This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Steps for advertising on Zee Cinema

• Share your requirements for advertisement on Zee Cinema
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Zee Cinema
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on Zee Cinema

Media Agency plays an important role for advertisement in Zee Cinema . As Excellent Publicity being a media agency we figure out that is Zee Cinema  a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Benefits of advertising on Zee Cinema

This feature of Zee Cinema  makes it more efficient for advertising platform:

• Shows of different genre covering interests of everyone are showcased on Zee Cinema
• Zee Cinema has extensive viewership across all age groups
• Zee Cinema Advertising Rates are comparatively lower than other leading channels
• Reach within premium audience who can be your prospective customers
• National reach
• Zee Cinema Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.