Launched on 24 September 2017, & prive HD is an Indian paid English movie channel held by Zee Entertainment Enterprises. Derived from the French word Privé, which means a personal or private place, the channel strives to become the ‘personal favorite destination for good cinema’. They have curated a collection of niche movie titles that have won prestigious awards all over the world. It is a one-stop channel for all hit Hollywood movies. The channel’s sister channels include & xplor, & tv, & flix and & pictures.

Why advertising in & prive HD works: 

& prive HD makes for an excellent choice to advertise your product/service because of the following features it offers:

• Growth in English movie viewership:

  Over the past year, people have been opting to watch more and more English movies and therefore don’t mind paying a little extra to have a thrilling experience. In such a case, & prive HD is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience’s attention

• Movies from the under-served segment

  Zee Entertainment enterprises have curated over 350 movies with 40 premieres on the channel. & prive HD showcases some really good critically acclaimed movies which may be underrated among others. Viewers nowadays are constantly searching for movies that have rich content rather than movies with popular actors. & prive HD is hence the perfect choice for such viewers.

• High definition for premium content:

  HD households have grown in the country from 5 million in 2015 to 12.8 million and more at present. With the number of HD (set-top box) users growing, and the fact that consumption of English language content is on the rise, & prive HD has risen to popularity with its specially curated collection of movies. 

Why advertise on & prive HD:

These features of & prive HD makes it more efficient for advertising platform:

• Movies and shows of different genres covering the interests of everyone are showcased & prive HD
• & prive HD has extensive viewership across all age groups
• & prive HD advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• & prive HD Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on & prive HD

These are the possible ad formats for advertising on the platform of & prive HD :

• & prive HD Video Ads:

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• & prive HD Aston Bands:

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• & prive HD Brand Integrations:

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Movies and Shows on & prive HD

On & prive HD different genres of movies and shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on & prive HD as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://andprive.zee5.com/

Why Excellent Publicity for advertising on & prive HD

Media Agency plays an important role for advertisement in & prive HD. As Excellent Publicity is a media agency we figure out that it is & prive HD a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered. 

Steps for advertising on & prive HD

• Share your requirements for advertisement on & prive HD
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on & prive HD.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

& prive HD advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on & prive HD?

  You can contact our agency regarding the rates on advertising on & prive HD, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Q2. How many people will be able to see my ad on & prive HD?

  Advertisement reach depends upon your campaign duration and your overall budget for the ad.

• Q3. Is agency necessary for advertising on & prive HD?

  Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

• Q4. How will I know if my ad was run on & prive HD?

  You will receive the Telecast Certificate from our end after the completion of the campaign.

• Q5. Can I choose to advertise a particular show on & prive HD?

  Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.