Advertising in BBC World

Advertising on BBC World

BBC World News is a worldwide English-language pay-tv company, worked under the BBC Global News Limited section of the BBC, which is a public organization of the UK governance Department for Digital, Culture, Media, and Sport. The channel was sent off on 11 March 1991 as BBC World Service Television outside Europe, its name was changed to BBC World on 16 January 1995 and to BBC World News on 21 April 2008. BBC World News has won various prestigious awards like the Best International News Channel at the Association for International Broadcasting Awards in November 2006, Peabody Award in 2007 for White Horse Village and one more in 2009 for Where Giving Life is a Death Sentence.

Why advertising in BBC World can increase your brand awareness

BBC World makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbersWith more than 121 million viewers weekly, BBC World is an ideal channel to advertise a product. A majority of English-speaking audiences opt for BBC World to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Broadcasts on Saturday as well:Recollecting that India is a country where a larger part of the public appreciates going out once in seven days specially on Sundays. BBC World has expanded its shows from non-weekend days and began broadcasting shows on Saturday as well. It demonstrated a colossal accomplishment for BBC World, expanding the normal viewership numbers and consequently has broadened the workday advertisement schedule.
• More creative freedomBBC World gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, BBC World allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on BBC World :

These features of BBC World makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on BBC World
• BBC World has extensive viewership across all age groups
• Asianet News Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• BBC World Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on BBC World

These are the possible ad formats for advertising on the platform of BBC World:

• BBC World Video Ads:Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• BBC World Aston Bands:Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• BBC World Brand Integrations:This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on BBC World

On BBC World, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on BBC World as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.bbc.com/news/world_radio_and_tv

How to select the right agency for advertising on BBC World :

Media Agency plays an important role in an advertisement in BBC World. As Excellent Publicity being a media agency we figure out that is BBC World a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on BBC World

• Share your requirements for advertisement on BBC World
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on BBC World.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

BBC World advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on BBC World?You can contact our agency regarding the rates on advertising on BBC World, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
• Q2. How many people will be able to see my ad on BBC World?Advertisement reach depends upon your campaign duration and your overall budget for the ad.
• Q3. Is agency necessary for advertising on BBC World?Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
• Q4. How will I know if my ad was run on BBC World?You will receive the Telecast Certificate from our end after the completion of the campaign.
• Q5. Can I choose to advertise on a particular show on BBC World?Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.