Advertising in MBC TV

Advertise in MBC TV

MBC TV is a leading news and entertainment channel that has built a strong reputation for delivering accurate news coverage, engaging talk shows, and informative content. As a trusted regional broadcaster, MBC TV reaches a diverse audience, making it an excellent platform for brands looking to enhance visibility and build credibility.

Why Advertise on MBC TV?

1.Strong Viewership & Loyal Audience

MBC TV has a significant viewership base, particularly among regional audiences who rely on it for daily news updates, business insights, and entertainment. With a loyal audience that trusts its content, advertising on MBC TV ensures that your brand message reaches an engaged and receptive audience.

2.High Brand Credibility & Trust

Being associated with a reputed media house like MBC TV enhances brand credibility. Viewers are more likely to trust businesses that advertise on a reliable and established platform, which helps in building long-term customer relationships.

3.Wide Regional & National Reach

MBC TV’s coverage extends across multiple regions, making it an ideal choice for local, regional, and national brands looking to reach specific markets. Whether your target audience is in urban centers or rural areas, MBC TV provides effective penetration.

4.Diverse Advertising Options

The channel offers various ad formats, including TV commercials, sponsorships, scrollers, and branded content, allowing businesses to choose the most effective format for their marketing objectives.

5.Cost-Effective Advertising

Compared to national television channels, advertising on MBC TV is more affordable, making it an excellent choice for startups, SMEs, and regional brands that want maximum reach within a controlled budget.

Advertising on MBC TV

MBC TV is an Odia-Language 24-hour satellite news channel based in Odisha. The channel was launched on 9 May 2011. It has its headquarters in Bhubaneswar.

MBC TV Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in MBC TV is Rs 80/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 80 X 10 = Rs 800.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on MBC TV

Jhakash Gita

Zila Khabar

Aaradhana

Bhakti Arghya

Bipadare Gomata

Jwalamukhi

Formats for advertising on MBC TV

These are the available ad formats for advertising on the platform of MBC TV:

Video Ads:  

Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.

Aston Band: 

Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

Brand Integrations:

One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on MBC TV?

1. Get rates for advertising in MBC TV by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
2. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
3. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
4. Submit the artwork and make the payment for advertising on MBC TV, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
5. Tentative log timings will be shared every day so you can watch the Ads live being played on MBC TV.

Agency selection for advertising on MBC TV

• Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.
• The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you a overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.
• Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.
• Once this is all done we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.

Why advertising in MBC TV can increase your brand awareness?

Here are some reasons MBC TV is a great platform for your Brand.

• MBC TV channel a budgeted medium for advertising:

It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in MBC TV is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.

• MBC TV is a very effective way to reach to the customer:

MBC TV is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making MBC TV the most watched channel among the audience.

• A Popular Hub for Viewers:

It will be an effective way to reach the best audience from all age groups. Audiences have always loved the channel for their programs, and they prefer the MBC TV channel to get their daily dose of entertainment, drama in the form of shows and programmes from it.

Advantages of advertising on MBC TV

This feature of MBC TV makes it more efficient for advertising platform:

• MBC TV has extensive viewership across the working class and the normal people.
• MBC TV Advertising Rates are comparatively lower than other leading channels.
• Reach within premium audience who can be your prospective customers
• MBC TV Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on MBC TV?

You can do that by contacting our agency regarding the rates on advertising on MBC TV. We can guide you with the lowest possible advertising rates with maximum reach to the audience.

Why is agency necessary for advertising on MBC TV?

Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective).

Who should consider advertising in MBC TV?

MBC TV is an ideal advertising platform for a variety of businesses looking to tap into regional and national markets. Here’s a look at the industries that can benefit the most from advertising on MBC TV:

1. Local & Regional Businesses

Small businesses, retailers, and service providers looking to boost brand recognition and attract customers in specific regions can benefit from MBC TV’s strong local viewership. Ads can help businesses increase footfall, generate leads, and enhance sales.

2. FMCG & Consumer Brands

Fast-moving consumer goods (FMCG) brands, including food, beverages, personal care, and household products, can leverage MBC TV’s mass audience appeal to increase brand awareness and sales in key markets.

3. Real Estate Companies

Builders, real estate developers, and property dealers can use MBC TV to promote new projects, housing schemes, and commercial properties to potential buyers in the region. TV commercials and sponsored segments help in building trust and attracting serious buyers.

4. Healthcare & Pharmaceutical Brands

Hospitals, clinics, pharmaceutical companies, and healthcare service providers can reach their target audience effectively through MBC TV’s programming. Health-related advertising can help businesses increase brand recall and establish credibility.

5. Educational Institutions & Ed-Tech Brands

Universities, coaching institutes, online learning platforms, and vocational training centers can use MBC TV to promote admission campaigns, online courses, and educational programs to parents and students.

6. Government & Public Awareness Campaigns

Government agencies and NGOs can utilize MBC TV’s extensive reach to promote public welfare initiatives, awareness programs, and social campaigns to inform and educate the masses.

7. Banking, Finance & Insurance Companies

Banks, financial service providers, and insurance companies can use MBC TV to educate viewers about investment plans, insurance policies, and banking services, ensuring increased customer engagement.

8. E-Commerce & Retail Brands

Online shopping platforms and retail chains can use TV ads, sponsorships, and brand integrations to promote their latest offers, discounts, and new launches, driving traffic to their websites or stores.

If your business aims to increase brand awareness, attract customers, and establish credibility, advertising on MBC TV is a high-impact, cost-effective option to consider.

How can Excellent Publicity help you with advertising in MBC TV?

Excellent Publicity is a leading advertising agency with years of experience in TV advertising, media buying, and campaign management. We help businesses create and execute effective ad campaigns on MBC TV to maximize reach, engagement, and return on investment. Here’s how we can assist you:

1. Customized Advertising Strategy

Every business has unique goals, and we develop tailor-made ad strategies based on your brand’s requirements, target audience, and budget. Our approach ensures that your ad reaches the right viewers at the right time.

2. Media Planning & Buying

With our expertise in media planning and negotiation, we help businesses secure the best ad slots at competitive rates, ensuring maximum visibility within a cost-effective budget.

3. Ad Creation & Content Development

Our creative team specializes in TV commercial production, scriptwriting, and visual storytelling. Whether you need a high-quality video ad, a product showcase, or an informative message, we help craft content that resonates with viewers.

4. Choosing the Right Ad Format

MBC TV offers multiple ad formats, including:

• TV commercials (15-60 seconds)
• Sponsorship ads (ads during prime-time shows)
• Scroller ads (text-based ads on the bottom of the screen)
• Branded content and interviews

We help you select the most effective ad format based on your advertising goals and budget.

5. Audience Targeting & Placement

To ensure the highest reach and engagement, we identify the best time slots, programs, and regional markets to place your ads strategically, ensuring maximum impact.

6. Performance Tracking & Optimization

We provide real-time campaign monitoring and analytics to measure key metrics like viewership, engagement, and conversions. Based on the data, we optimize your campaign to improve performance and ROI.

7. Budget-Friendly Advertising Solutions

Whether you’re a small business, a startup, or a large corporation, we offer advertising packages that align with your budget while ensuring high brand exposure and recall.

8. End-to-End Campaign Management

From concept development and ad production to media placement and campaign optimization, we handle every aspect of your MBC TV advertising campaign, ensuring a smooth and hassle-free experience.

By partnering with Excellent Publicity, your brand can maximize its visibility, drive customer engagement, and achieve strong business growth through effective and result-driven advertising on MBC TV.