ABP Ananda (previously Star Ananda) is a free-to-air Bengali news channel situated in Kolkata, West Bengal maintained by ABP Group. Established on 1 June 2005 as Star Ananda, a joint endeavor between Star TV and the ABP Group, the channel was renamed as ABP Ananda on 1 June 2012 at 12:00 AM IST after the ABP Group gained full control of the association. On 16 December 2020 7:00 PM IST, all ABP channels rebranded with another logo and graphics after 8 and a half long years.

Why advertising in ABP Ananda works:

ABP Ananda makes for an excellent choice to advertise your product/service because of the following features it offers:

• Lowest price among other regional News channels:

  ABP Ananda has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose ABP Ananda if he wants a good reach and frequency at minimal prices.

• Excellent viewership numbers:

  With over 36,000 viewers per week, ABP Ananda is an ideal channel to advertise a product. A majority of Bengali-speaking audiences opt for ABP Ananda to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

• More creative freedom:

  ABP Ananda gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, ABP Ananda allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on ABP Ananda :

These features of ABP Ananda makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on ABP Ananda
• ABP Ananda has extensive viewership across all age groups
• ABP Ananda Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• ABP Ananda Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on ABP Ananda

These are the possible ad formats for advertising on the platform of ABP Ananda:

• ABP Ananda Video Ads:

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• ABP Ananda Aston Bands:

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• ABP Ananda Brand Integrations:

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on ABP Ananda:

On ABP Ananda different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on ABP Ananda as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://bengali.abplive.com/

How to select the right agency for advertising on ABP Ananda:

Media Agency plays an important role in an advertisement in ABP Ananda. As Excellent Publicity being a media agency we figure out that is Star Plus a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

To advertise on ABP Ananda you can follow the following steps:

• Share your requirements for advertisement on ABP Ananda
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on ABP Ananda.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on ABP Ananda

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on ABP Ananda?

  You can contact our agency regarding the rates on advertising on ABP Ananda, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Q2. How many people will be able to see my ad on ABP Ananda?

  Advertisement reach depends upon your campaign duration and your overall budget for the ad.

• Q3. Is agency necessary for advertising on ABP Ananda?

  Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

• Q4. How will I know if my ad was run on ABP Ananda?

  You will receive the Telecast Certificate from our end after the completion of the campaign.

• Q5. Can I choose to advertise on a particular show on ABP Ananda?

  Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.