Advertising in Times Now
Advertisement on Times Now brings huge success. The Times Group owns and runs the English news channel Times Now in India. In every part of India; it is pay television. It was the most watched and well-liked English news channel in India up till 2016. During the airing popular show; an advertisement banner may be placed on Times Now.
Key Insights
ChannelGenre Current Affairs Language EnglishAdvertising Options in Times Now
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
L Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Aston Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on Times Now
The Times Now is a 24-hour English news channel in India owned and operated by The Times Group. The channel launched on 23 January 2006 in partnership with Reuters. It is a pay television throughout India. Until 2016, it was India's most popular and most viewed English news channel with Arnab Goswami as the anchor.
Times Now Advertisement Rates
You will get the rate for advertising in Times Now in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Times Now is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Times Now will come to Rs 300 X 10 = Rs 3,000.
Shows on Times Now
- Open House
- E Town News
- The Last Word
- The News Hour
- Market Fatafat
Formats for advertising on Times Now
This are the possible ad formats for advertising on the platform of Times Now:
- Times Now Video AdsVideo Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- Times Now Aston BandsAston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- Times Now Brand IntegrationsThis is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
Steps for advertising on Times Now
- Share your requirements for advertisement on Times Now
- Approach our efficient planners and executors and share your requirements for advertising campaign.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Times Now
- Receive the best quotes
- We provide lowest assured rates with best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.
FAQs
What will be the rates for advertising on Times Now?
You can contact our agency regarding the rates on advertising on Times Now, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Is agency necessary for advertising on Times Now?
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.