Zomato Quick's DVC campaign pushes 10 minute delivery with 'Dus' twist on iconic Bollywood tune

Zomato Quick, the 10 minute delivery promise of the food delivery platform, has rolled out an innovative campaign to showcase just how fast the service is. In the campaign, disrupted by nostalgia for the timeless Bollywood number "Ek Do Teen," the number stops at 'Dus' to symbolize the brand's promise of getting hot, fresh food delivered in 10 minutes. The upbeat remix invites attention toward Zomato Quick's unique product offering that is lighthearted and relatable.

The four films of the campaign metaphorically symbolize the fast journey of food from restaurant kitchens to customers' doors. Zomato's marketing cleverly plays on a cultural connection with the famous song by driving home the message of speed and convenience. Stopping the well known countdown at 'Dus' emphasizes the speed with which they deliver food, far less than that expected by traditional food delivery services.

Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, "We see an unprecedented demand for instant gratification amongst consumers. With Zomato Quick, we can get hot meals to them in just 10 minutes, a convenience that no one else offers."

These are fast to prepare dishes forming the menu to keep preparation times low and deliveries even faster from local restaurants. With Zomato Quick now spread in 15 cities across India, the campaign traverses multiple digital media, including OTT, social media, and influencer marketing, all directed to enhance the brand's bond with its fast paced audience.

Let’s have a quick look into the benefits of DVC advertising campaigns:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want DVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.