Zydus Wellness has turned to actress Janhvi Kapoor from Bollywood to celebrate this fresh journey in the brand's lifetime with the appointment of the actress as the ambassador for its flagship sweetener brand, Sugar Free. The partnership is said to be one of the steps to extend Sugar Free to the realm of health centric consumers and into the minds of those looking for a balanced, guilt free lifestyle.
With 95% command over the market share, Sugar Free has long been India's leader in offering healthier alternatives to traditional sugar. Varied like a plethora in its offering of sweeteners, from Sugar Free Gold Plus to Sugar Free Green to Sugar Free Natura, the brand perfectly goes alongside Kapoor's wellness advocacy, thus allowing the consumer to keep health goals without compromising on taste. The collaboration is going to be supported by a comprehensive 360-degree marketing campaign-led digital, print, TV, and OOH activations.
Says Tarun Arora, CEO of Zydus Wellness, "Sugar Free has been leading the evolution of health and wellness for the last thirty years in India. As consumers now demand growth toward smarter living, Janhvi is incredibly aligned with our values, and her credibility will make her an ideal voice of expression for our evolved brand. We are sure that this collaboration will further develop the legacy of Sugar Free and drive the message of healthy living ahead.
Janhvi Kapoor seems excited about this contract and said, "I've been associated with Sugar Free for so long, and it's exciting to be associated with a company that promotes healthy, balanced living. It's a thrill for someone knowing that they can experience life and their beloved desserts without feeling guilty thanks to Sugar Free."
Sugar Free finds itself at the juncture that will further strengthen its role as an inspirational monitor for wellness and smarter living.
Let’s have a look at the benefits of brand ambassador advertising:
Better visibility of brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.