Myntra and Duroflex's OOH campaign highlights sleep as the new fashion trend

Duroflex has partnered with Myntra to create a remarkable campaign on everything from sleep to personal style and wellness hygiene. This collaboration is part of Myntra's much-awaited Birthday Sale, and the campaign, 'Sleep Great to Look Good,' aims to establish quality sleep as a significant factor in improving appearance and overall wellness.

Through this strategic collaboration, Duroflex shifted its aim from the already existing e-commerce giants of India like Amazon and Flipkart to Myntra, which can be tagged as India's leading online fashion retailer. The campaign strongly invoked the very connection it speak sof in the sleep confidence style relay, which placed up and out the message that good sleep is more than a necessity. When looked at this way, sleep becomes more than simply a need; it's a lifestyle choice.

The campaign itself features a blend of extraordinary outdoor advertising between Duroflex and Myntra on Bangalore roads, inspired by high end luxury inspired aesthetics, combined with futuristic AI-driven video ads and cool social media creations. Sleep is introduced through this integrated marketing initiative, not just as self-care but as one of the new modes of modern fashion.

According to Sridhar Balakrishnan, CEO of Duroflex Group, "This is a defining moment for us in terms of how this collaboration will be framed. We are redefining how mattresses are looked at by consumers, a product you buy, but as an element essential to your lifestyle." "The inherent challenge of the campaign rests in bringing together fashion and health and innovation in the sleep category," said Ullas Vijay, CMO of Duroflex.

With this collaboration, Duroflex and Myntra are making the way ahead with a new milestone in this amalgamation of mattress aging and sleep marketing, which will bring style and wellness as close as ever before.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very CAdvantages of OOH advertising:

• Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

• Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

• Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

• Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us. 

catchy and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.