Mamaearth’s latest TVC campaign with Shilpa Shetty Kundra promotes safe playtime for kids

Mamaearth, a player in the field of baby and personal care, has released its latest campaign featuring Bollywood star Shilpa Shetty Kundra in her capacity as brand ambassador. In the campaign, a spotlight is cast on child safety against the backdrop of the emergence of mosquito borne diseases and how they warrant protection.

The new campaign underlines the plight of parents in the battle against mosquitoes that pose a serious health threat. Mamaearth boasts a wide range of mosquito repellent products that promise up to 12 hours of protection with patches made from natural components such as citronella oil, eucalyptus oil, and peppermint oil. These repellents do not contain toxins and are rather safe for very little children.

Even as a mother herself, Shilpa Shetty Kundra backs the initiative as she states that the products have been made for children and as such must be for a mother, safe and chemical-free. "As a mother, my children's well-being is always my biggest priority. It's reassuring to have a natural, toxin-free solution like Mamaearth's Mosquito Repellents to protect my kids and allow them to explore the world worry-free."

Anuja Mishra, EVP and CMO at Honasa Consumer, stressed that this is a campaign not just aimed at the sales of a product but also at bringing to the parents a much more effective and natural way to safeguard their child's health. The brand is all about toxin-free, baby safe products, which have growing concerns attached to them regarding child safety.

This campaign was conceived and implemented by Steve Priya, under creative direction from Priya Pardiwalla, who spoke about the emotional tug-of-war parents experience between their children's joy and the threat posed by mosquitoes.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.