Joy Lemon Facewash drops a starry summer TVC with Shah Rukh Khan & Sanya Malhotra for radiant skin

Joy Personal Care, an Indian personal care brand under RSH Global, has launched a new television commercial (TVC) for its Joy Lemon Facewash, featuring actors Shah Rukh Khan and Sanya Malhotra. The facewash contains crushed fruity lemon milli globules designed to clear impurities, making it suitable for daily skincare routines.

The TVC portrays a playful romantic interaction between Khan and Malhotra, emphasizing the importance of using the facewash both during the day and at night. This aligns with Joy's commitment to providing round-the-clock skincare solutions.

Sunil Agarwal, Founder and Chairman of Joy Personal Care, highlighted that the Joy Lemon Facewash is tailored for India's tropical climate. He noted that the product addresses common summer skincare issues like clogged pores and breakouts without causing dryness. Agarwal expressed confidence that featuring Shah Rukh Khan and Sanya Malhotra in the campaign will effectively communicate the product's benefits to a broad audience. 

Poulomi Roy, Chief Marketing Officer at Joy Personal Care, emphasized the importance of cleansing the face before bedtime for optimal skin rejuvenation. She mentioned that the brand introduced the 'last wash' concept in 2021 to encourage this habit and has been promoting it since. The current campaign builds upon this idea, aiming to enhance consumers' skincare routines by advocating for face cleansing before sleep.

Shah Rukh Khan expressed his enthusiasm about partnering with Joy Personal Care, stating that he appreciates the brand's progressive approach and its emphasis on inclusivity in beauty standards. He looks forward to collaborating with the company to promote thoughtful and inclusive beauty campaigns.

Joy Personal Care has a history of challenging societal stereotypes and promoting inclusivity through its campaigns. The brand's philosophy, 'Beautiful by Nature,' is reflected in its choice of ambassadors and marketing strategies, aiming to redefine traditional beauty norms and celebrate individuality.

Why does every brand require a brand philosophy?

• Clear Brand Identity 

A well-defined philosophy helps establish a strong brand identity, making it easier for customers to understand what the brand stands for and how it differentiates from competitors.

• Stronger Customer Connection 

When a brand has a clear purpose and values, it resonates with customers on an emotional level, leading to greater trust, loyalty, and long-term relationships.

• Consistent Messaging 

A philosophy acts as a guiding principle for all marketing and communication efforts, ensuring consistency in messaging across different platforms and campaigns.

• Better Decision-Making 

It serves as a foundation for business decisions, helping companies stay aligned with their core values when developing products, entering new markets, or handling crises.

• Competitive Advantage 

A strong philosophy differentiates a brand from its competitors by giving it a unique identity and mission that appeals to customers, investors, and employees.

If you're looking for an impactful brand philosophy for your brand, Excellent Publicity can help you bring your vision to life. Stay connected with us for more updates on the latest in advertising and brand promotions.