Fevicol’s recent OOH campaign grabs the audience’s attention at the Marol Naka metro station in Mumbai

Fevicol manufacturer Pidilite Industries cemented its relationship with Mumbai by acquiring the naming rights of the Marol Naka Metro Station in a history making deal. For the first time in history, in a blend of tradition, innovation, and heritage, the station is now named ''Fevicol Marol Naka'' to commemorate the brand's legacy presence in the city and also to pay tribute to the birthday of its founder, the late Shri Balvantray Kalyanji Parekh, on his 101st anniversary. 

An important interchange among a multitude of prominent neighborhoods, the Marol Naka station is stationed at the high density Mumbai Metro Line 1 (Blue Line). Its position at Andheri, given the nature of this area as both a residential and a commercial hub, makes it perfect for such a high profile branding exercise. This linkage is set to provide a major boost to Fevicol as the station is used by tens of millions of people every day. 

Bharat Puri, MD at Pidilite Industries, commented in a press release about the pride of the company that dates back in time and that of its founder "We at Pidilite, build good relationships. On the 101st birth anniversary of our founder, we celebrate and honor the founding pillar of this company and the strong roots in Mumbai. This station, being near a number of Pidilite offices, gives us great pride that our people who pass through there every day." 

It repeats the long standing presence of the Fevicol brand in Mumbai and also expresses the great confidence the company has in keeping it self innovative, anchored on its timeless and humorous advertising campaigns. 

Fevicol keeps it self well grounded as a well recognizedand treasured share of the commercial and cultural landscape of the city by harmoniously merging the brand's legacy with an ordinary urban reality. 

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.