Birla Estates strengthens sports marketing ties with RCB and launches impactful #StoriesPerSqFt campaign

Birla Estates, a subsidiary of Aditya Birla Real Estate, has launched its much awaited #StoriesPerSqFt campaign for the Indian T20 2025, starring cricket celebrities Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The campaign is based on the concept of Every Sq. Ft. Tells a Story and is a continuation of Birla Estates’ ongoing affiliation with the Royal Challengers Bengaluru (RCB) in its fourth year as the principal sponsor.

The campaign contains three digital video ads sure to engage the audience, bringing interest to the interstitial cultures of cricket and property ownership. A sad interplay between the Chinnaswamy Stadium and homes by Birla Estates emphasizes every square foot as a measure, whether on the ground or within a home. A melodious voiceover speaks about the agony and ecstasy of a cricket match: "To feel mortal, 15 sq. ft., to feel superhuman, 5 sq. ft." The campaign ends with a verse that is indeed lyrical: "Homes where every sq. ft. tells a story," thus relating all the emotions attached to cricket milestones with the events cherished at home.

"Our evolving partnership with RCB mirrors our commitment to creating spaces that are more than just structures, they are places where stories unfold," says Anitha Krishnan, Head of Marketing, Birla Estates. In concurrence, Rajesh Menon, COO of RCB, praised the collective vision of both brands to inspire many and enhance the fan experience. This campaign brings together two cultural cornerstones, cricket and home ownership in celebrating extraordinary moments in life both on and off the field.

Let’s go through the benefits of sports advertising campaign:

Increased brand visibility

Sports events are watched by big crowds, both live and on broadcast media. A sports campaign raises the profile of a brand, reaching a wide and diverse audience of potential customers.

Enhanced customer engagement

Sports fans are often some of the most engaged people with their teams, athletes, and athletes themselves. By associating with sports, brands can connect emotionally with the audience and further foster brand loyalty.

Targeted audience reach

The sports fan generally possesses given demographic characteristics such as gender, age, and income. The creation of sports marketing allows advertisers to target very specific groups but with the confidence that their message will resonate with the right individuals.

Positive brand association

In showing support for well known sports teams, athletes, or events, your brand gets to transfer positive attributes such as teamwork, excellence, and determination. A boost up for the brand image in the making, thus also establishing a good reputation.

Global reach

Events such as the Olympics, World Cup, or NBA Finals are watched all over the world. Brands can use these events as a platform to gain global visibility with an eye on getting their products beyond that local or domestic market.

If you want sports advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.