Aashirvaad Masala launched new TVC ad Campaign with Nani as Brand Ambassador for Telugu States

ITC’s Aashirvaad Masalas has appointed Tollywood actor Nani as the face of its campaign in Andhra Pradesh and Telangana, another important step in the brand's regional strategy. The partnership being celebrated has a new TV commercial as part of the regional campaign, 'Dammu Meede, Star Meere’.

Aashirvaad Masalas has been a brand to reckon with in every Telugu household for ages, and tying up with Nani will help take that further. The campaign is dedicated to saluting the homemakers who make some of the most delicious and mouthwatering food, sharing the cultural values of Telugu food.

Piyush Mishra, Business Head, Spices, ITC shares, "Nani's deep rooted cultural affinity and authentic connection with the Telugu-speaking audience will make him the best bet to represent Aashirvaad Masalas. The new and improved masalas give richer color and stronger taste and lay strong flavors and heavy dum on every dish. "Telugu homemakers take pride and sheer joy in every possible thing that goes into preparing meals for the families."

Nani, who looked extremely excited about this association, remarked, "It has been my privilege to be a brand ambassador for Aashirvaad Masalas, a name with which quality and taste are synonymous." It is unique in that it has all aspects of flavor in our local cuisine while also honoring Telugu homemakers."

The ad will run on regional TV channels and digital properties, including YouTube, Facebook, and Instagram, extending that reach even further in the Telugu speaking demographic.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.