Reasons Why To Advertise In The Silicon Valley of India: Bangalore
Bangalore is the capital of the Southern state of Karnataka. It has a population of more than 8 million and a metropolitan population of about 11 million which makes it the third most popular city in India. It is known as “The Silicon Valley of India”. Bangalore is known for being the nation’s leading Information Technology (IT). It is the second fastest growing metropolis in India. Many research and educational institutes are in Bangalore. It is a multicultural city.
Demographics of Bangalore
- The population of Bangalore is about 11 million
- The male population is 52.4 percent and female population 47.6 percent, according to the 2011 Census.
- The literacy rate of males and females in Bangalore, according to the 2011 Census are 91.01 percent and 84.01 percent respectively.
- Age wise distribution of the population of Bangalore:
| Age Group | Percentage of Total Population |
| 0-14 yrs | 23.5 % |
| 15-29 yrs | 27.5 % |
| 30-44 yrs | 23.6 % |
| 45-59 yrs | 15.9 % |
| 60+ yrs | 9.5 % |
- The people living in Bangalore are from different parts of India. People from Tamil Nadu, Andhra Pradesh, Kerala, Rajasthan, Maharashtra, Uttar Pradesh, Bihar, West Bengal, Odisha are more in Bangalore.
Most Popular areas of Bangalore
Outer areas of Bangalore include Mahadevapura, Bommanahalli, Begur having most of the IT parks. Central parts of Bangalore include Shivajinagar, Malleshwaram, CV Raman Nagar which are well planned places.
Brands need to understand the places in Delhi to reach the target audience.
Here are some popular areas of Bangalore:
- BTM Layout
It is popular for music venues, cafes,boutiques. It is located in South Bangalore. BTM Layout is the name of three areas that is Bannerghatta, Tavarekere, Madiwala.
- Jaya Nagar
Jaya Nagar is located near BTM Layout, Wilson Garden, Basavanagudi. It is near the Lalbagh Botanical Garden. It is one of the major commercial hubs of Bangalore.
- Indiranagar
It is located in the eastern part of the city. Places like Byappanahalli, Ulsoor, Vimanapura, Domlur. It is one of the expensive locations in Bangalore.
- Bellandur
It is popular for hospitals, IT parks, high-rise apartment complexes.It is located in the south-eastern part of the city near Bellandur Lake, HSR Layout.
- Koramangala
It is one of the major commercial hubs of Bangalore. It has one of the finest eateries and shopping places.
- JP Nagar
Jayaprakash Narayan Nagara or JP Nagar is located near BTM Layout, Jayanagar, Bannerghatta Road. It is a posh residential area.
- Malleshwaram
It is located near the Sankey Tank, and is one of the oldest localities of Bangalore. It is located near the Kempengowda Bus Terminus, Yeshwantpur, Sadashivnagar, Rajajinagar.
- Mahadevapura
It has some of the finest IT Parks, schools, malls. It is a suburb-area which is well connected to the Whitefied Road, Outer Ring Road.
- Rajajinagar
Rajajinagar is a residential locality and a business hub in the west of Bangalore. It serves as a centre place to all in Bangalore. It is near Mahalakshmi Layout, Rajajinagar, Vijayanagar, Malleshwaram, Mahalakshmipuram, Basaveshwanagar.
- Whitefield
Whitefield is a major part of Greater Bangalore. There are two major four-lane roads connecting Bangalore city with Whitefield — Whitefield road via Mahadevapura and Varthur road via Marathahalli. It has expensive shopping malls, leading hospitals, renowned educational institutes. It connects to the major hubs of the city.
- MG Road Area
It has major commercial places like restaurants, cafes, retail shops. It has many office buildings, shops and theatres. It is also a home to many buildings and banks. The Bangalore Metro line that runs through MG Road, connects the eastern part of Bengaluru with the west.
- Shantinagar
Shantinagar is known for its bus stations from where government buses depart to Andhra Pradesh, Telangana, Tamil Nadu. It also connects locally to the major commercial areas of Bangalore.
- Marathahalli
It is a popular location in the Eastern Bangalore. A six-lane railway overbridge near Marathahalli Junction connects Kundalahalli area and HAL Airport Road.
Television in Bangalore
The number of television households in Bangalore is 2,905,000. 51.8 percent of males and 48.2 percent of females watch television in Bangalore, according to the BARC report. The content is mostly watched in Kannada, Tamil, Telugu, Hindi and English. The general entertainment, sports, news channels are the most watched.
The age-wise distribution of TV viewers in Bangalore are:
| Age | Percentage of Viewers |
| 2-14 yrs | 19.8 |
| 15-21 yrs | 12.8 |
| 22-30 yrs | 23.2 |
| 31-40 yrs | 18.6 |
| 41-50 yrs | 11.6 |
| 51-60 yrs | 7.3 |
| 60+ | 6.8 |
Top 10 TV channels in Bangalore:
| TV Channel | Genre |
| TV9 Kannada | News |
| Public TV Kannada | News |
| Colors Kannada | General Entertainment |
| Udaya TV | General Entertainment |
| Udaya Movies | Movies |
| Sun TV | General Entertainment |
| Suvarna News | News |
| News 18 Kannada | News |
| Zee Kannada | General Entertainment |
| Star Sports | Sports |
Radio in Bangalore
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio at present covers 97.5% of the total population and 91% of the total area of India.
Top 10 radio stations in Bangalore:
| Radio | Percentage of Listenership |
| Radio Mirchi | 20 |
| Red FM | 19.80 |
| Big FM | 13.55 |
| Radio City | 11.11 |
| AIR FM Rainbow | 10.40 |
| Fever FM | 9.61 |
| Radio One | 7.58 |
| Radio Indigo | 3.83 |
| Akashwani | 2.90 |
| Gyanwani | 2.10 |
| AIR Vividh Bharti | 2.0 |
| Mirchi 95 | 1.6 |
Newspapers in Bangalore
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
The top 10 newspapers in Bangalore according to circulation are:
| Newspaper | Language |
| Times of India Bangalore | Engish |
| Bangalore Mirror | Engish |
| Vijayavani Bangalore | Kannada |
| Deccan Herald Bangalore | Engish |
| Vijay Karnataka | Kannada |
| Bangalore Times | Engish |
| Prajavani Bangalore | Kannada |
| The Hindu Bangalore | Engish |
| Salar | Urdu |
| Economic Times Bangalore | Engish |
Outdoor and Transit
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. On an average a person in Bangalore travels 35 kilometers a day. People who usually travel daily can be reached out through the outdoor and transit media.
The most common outdoor advertising in Bangalore are:
- Skywalks
- Bus Shelters
- Digital Screens
- Gantry Ads
- Mall Media Ads
- Glow Sign Board
- Projection Screening
- Metro Pillars
- Pole Kiosks
Transit Advertising
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding