All That You Need To Know About Television Advertising In India
A television advertisement is a span of television programming produced and paid for by an organization. Advertising on television allows you to convey a wide range of audience about your product or service. It allows you to show the benefits of ownership. Advertising on Television has been a popular medium for large retailers ever since television came into being. With the arrival of cable television came lower production costs and also the opportunity to reach smaller, a more targeted market, making it a viable option for small as well as medium-sized businesses. Television advertising involves three main tasks: - Creating a television advertisement that meets broadcast standards - Placing the advertisement on television to reach the desired target market - Measuring the outcomes of these ads The first television advertisement came out in the United States on July 1 in the year 1941.The first television advertisement in the United Kingdom came out on September 22 in the year 1955. The first television advertisement in Asia appeared on Nippon Television in Tokyo on August 28 in the year 1953. The first television advertising that appeared in India was on January 1 in the year 1976 for Gwalior Suitings.
Television Advertising in India
The Indian television channels are widely classified through Broadcast television, Cable television, Satellite television, Internet Protocol Television. There are currently 902 private satellite television channels in India as of March 2019. Televisions are broadcasted in homes through cables and direct to home (DTH) in India. The Television advertising rates vary for TV ad spots, regional, national channels, prime time, non-prime time and on media planning platforms. Television ads leave a long-lasting impact on our minds and it helps facilitates brand credibility. Brands in India rely on effective storytelling to capture the audience’s emotions.TV ads due to higher cost and stringent standard are self-selective in nature and help build a robust credibility and premium perception for brands that chose to advertise on TV. Brands rely heavily on advertising on Television advertising to build a premium brand perception not only amongst the consumers but also the trade partners. In India, TV commercials have traditionally helped manufacturers increase their exchange penetration, in addition, to increase their shelf area inside the store with the aid of using extra stocks. Broadcasters in an Indian Television channel can help you reach out to a national target group. It is also possible to enter a more localized audience through the channels broadcasting in regional languages.
Credit-BARC Report 2019 Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week. Favorable rules and regulations, technological innovation and increasing investment opportunities in the broadcasting and cable TV industry are the key factors leading to the growth of the market in India. One of the main factors supporting the increase of that segment is the growing demand for TV sets, particularly in rural areas.
Viewership
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids' channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years.The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 percent of TV viewership. Sports excluding cricket accounted for 85 percent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Types of Television Channels
The types of advertising include -General Entertainment Channel -Music Channels -Movie Channels -News Channels -Lifestyle -Information -Kids -News Channels -Regional Channels
Television Channels in Regional Language
The television viewers of regional language contribute more to the overall viewership of television in India. According to a report by Broadcast Audience Research Council of India (BARC) titled ‘What India Watched-2019’, some of the regional languages that saw massive growth in viewership in the past four years are Assamese (125 %), Bhojpuri(200 %), Gujarati(157 %), Marathi(128 %), Bengali(83 %), Odia(111 %) and Urdu(179 %). The report states that: "The share of viewership of regional language channels, other than Hindi and the four southern languages, has risen steadily, from 15 per cent in 2016 to 23 per cent in 2019.” Viewership of Kannada(61 %), Tamil(31 %) and Telugu(28 %) saw double-digit growth. Overall Assam and the rest of the North-East, Andhra Pradesh, Tamil Nadu and Telangana saw a growth in 2019.
TV Channels in Gujarat ( Gujarati )
Channels Types Colors Gujarati Entertainment DD Girnar Entertainment ABP Asmita News GSTV News News 18 Gujarati News Nirmana News News Sandesh News News TV9 Gujarat News Zee 24 Karak News
TV Channels in Assam ( Assamese )
Channel Type DD Assam Entertainment DD North-East Entertainment Jonack Entertainment Rang Entertainment Rengoni Entertainment Indradhanu Movie Ramdhenu Music Assam Talks News DY 365 News New Live News News 18 Assam/North-East News Prag News News Pratidin News News North East Live News
TV Channels in West Bengal ( Bengali )
Channels Type Aakash Aath Entertainment SVF Bangla Entertainment Colors Bangla Entertainment Colors Bangla HD Entertainment DD Bangla Entertainment Ruposhi Bangla Entertainment Sony Aath Entertainment Star Jalsha Entertainment Star Jalsha HD Entertainment Sun Bangla Entertainment Zee Bangla Entertainment Zee Bangla HD Entertainment Enterr10 Bangla Entertainment Zee 24 Ghanta News Calcutta News News ABP Ananda News News 18 Bangla News Channel 10 News High News News Kolkata TV News Khushboo Bangla Movies Star Jalsha Movies Movies Zee Bangla Movies Movies Sangeet Bangla Music Dhoom Music Music Bangla Talkies Music Sony Yay Kids ( Bengali audio) Nickelodeon Kids ( Bengali audio) Nickelodeon Sonic Kids ( Bengali audio)
TV Channels in Uttar Pradesh and Bihar ( Bhojpuri )
Channels Type DD Bihar Entertainment DD Jharkhand Entertainment DD Uttar Pradesh Entertainment Big Ganga Entertainment Bhojpuri Channel Entertainment Dishum TV Entertainment Hamar TV Entertainment Sangeet Bhojpuri Music Bhojpuri Cinema TV Movies Oscar Movies Bhojpuri Movies Dabangg TV Movies B4U Bhojpuri Movies Zee Biskope Movies Filamchi Movies Housefull Action Movies Enterr 10 Movies News 18-Bihar Jharkhand News Zee Bihar Jharkhand News
TV Channels in Karnataka ( Kannada )
Channel Type Kalki Kannada HD Entertainment Colors Kannada HD Entertainment Udaya TV HD Entertainment Star Suvarna HD Entertainment Zee Kannada HD Entertainment DD Chandana Entertainment Udaya TV Entertainment Colors Kannada Entertainment Zee Kannada Entertainment Star Suvarna Entertainment Kasthuri Entertainment Kalki Kannada Entertainment Colors Super Entertainment Udaya Movies Movies Star Suvarna Plus Movies Public Movies Movies Colors Kannada Cinema Movies Zee Picchar Kannada Movies Udaya Music Music Raj Musix Kannada Music Public Music Music Udaya Comedy Comedy Chintu TV Kids Nickelodeon Kids (Kannada feed) Nickelodeon Sonic Kids (Kannada feed) Saral Jeevan Entertainment & Lifestyle Ayush TV Entertainment & Lifestyle Discovery Channel Entertainment & Lifestyle Sri Sankara TV Religious Sri Venkateswara Bhakti Channel 2 Religious Star Sports 1 Kannada Sports(Kannada feed) TV9 Karnataka News Suvarna News News Kasthuri Newz 24 News Public TV News News 18 Kannada News Raj News Kannada News Dighvijay TV 24x7 News TV5 Kannada News News X Kannada News
TV Channels in Goa ( Konkani )
Channel Type In Goa News News HCN Goa Entertainment Goa 365 Cultural Prudent Media Entertainment RDX Goa Entertainment GC TV Entertainment Prime TV News NCH TV Religious Channel Glory TV Religious Channel Rophe TV Religious Channel CCR TV Religious and genera programme GTV News Goan Reporter News
TV Channels in Mangalore ( Konkani )
Type Channel Daijiworld 24x7 News Divine Word TV Religious Big J TV Entertainment
TV Channels in Maharashtra ( Marathi )
Channel Type Zee Talkies Movie 9x Jhakaas Music Sangeet Marathi Music DD Sahyadri Government Owned Zee Marathi (also HD) Entertainment Colors Marathi (also HD) Entertainment Star Pravah (also HD) Entertainment Zee Yuva (also HD) Entertainment Sony Marathi Entertainment Fakt Marathi Entertainment Shemaroo Marathibana Movie Maiboli Music Star Sports 1 Marathi Sports Saam TV News and current affairs ABP Majha News and current affairs News 18 Lokmat News and current affairs Jai Maharashtra News and current affairs TV9 Marathi News and current affairs Zee 24 Taas News and current affairs
TV Channels in Kerala ( Malayalam )
Channels Type Amrita Entertainment Asianet Entertainment Asianet Movies Movies Asianet News News Asianet Plus Entertainment Athmeeya Yatra Religious Darshana Religious DD Malayalam State owned Flowers Entertainment Goodness Religious Harvest Religious Jaihind News Janam News Jeevan Entertainment Kappa Entertainment Kairali Entertainment Kairali News News Kaumudi Entertainment Kerala vision Entertainment Kochu TV Kids Malayalam Naaptol Shopping Mangalam News Manorama News News Matrubhumi News News Media One News Mazhavil Manorama Entertainment News 18 Keralam News Power Vision Religious Raj Musix Malayalam Music Raj News Malayalam News Reporter News Safari Entertainment & Lifestyle Sakhi Entertainment Shalom Religious Shekinah Religious Surya TV Entertainment Surya Comedy Comedy Surya Movies Movies Surya Music Music Twenty Four News Victers Education WE Entertainment Yogi TV Malayalam Religious Zee Keralam Entertainment Discovery Entertainment & Lifestyle Sony Yay Kids(feed-in Malayalam) Nickelodeon Kids(feed-in Malayalam) Nickelodeon Sonic Kids(feed-in Malayalam) Discovery Kids Kids(feed-in Malayalam) There are channels in the language Malayalam that are only available in cable Tv and not on any DTH platforms.
Channels Type ACV Entertainment Rosebowl Entertainment Utsav Entertainment Asianet Teleshop Tele-shopping Jukebox Music Medley Music ACV News News MAX Vision Tele-shopping
TV Channels in Odisha ( Odia )
Channel Type DD Odia State-owned Colors Odia Entertainment Tarang TV Entertainment Zee Sarthak Entertainment Manjari TV Entertainment Nandighosha tv News OTV News Kalinga TV News Kanak News News MBC TV News Prameya News 7 News Zee Odisha News Naxatra News News Kamyab TV News News 18 Odia News Tarang Music Music Sidharth Music Music Prarthana TV Religious Alankar TV Movies
TV Channels in Punjab ( Punjabi )
Channel Type Zee Punjabi General Entertainment DD Punjabi General Entertainment PTC Punjabi General Entertainment Manoranjan Movies Movies PTC Punjabi Gold Movies ABP Sanjha News Zee Punjab Haryana Himachal News Fastway News News Prime Asia TV News PTC News News 9X Tashan Music Sikh Channel Religious Akaal Channel Religious Sangat TV Religious
TV Channels in Tamil Nadu ( Tamil )
Channel Type DD Podhigai State-owned Captain TV General entertainment Jaya TV General entertainment Kalaignar TV General entertainment Makkal TV General entertainment Mega TV General entertainment Peppers TV General entertainment Polimer TV General entertainment Putuyugam TV General entertainment Raj TV General entertainment Star Vijay General entertainment Super TV General entertainment Sun TV General entertainment Vasanth TV General entertainment Vendhar TV General entertainment Zee Tamil General entertainment MKTV General entertainment Colors Tamil General entertainment J Movies Movie KTV Movie Mega 24 Movie Star Vijay Super Movie Sony Pix Movie Jaya Max Music Isaiaruvi Music Mega Musiq Music Raj Musix Music Star Vijay Music Music Sun Music Music Muraasu TV Classic Sun Life Classic Captain News News Lotus News News Puthiya Thalaimurai News Raj News News Kalaignar Seithgal News Sun News News Thanthi TV News Polimer News News News J News Adithya TV Comedy Sirippoli Comedy Cartoon Network Kids (Tamil Feed) Chithiram Kids Chutti TV Kids Discovery Kids Kids (Tamil Feed) Disney Channel Kids (Tamil Feed) Disney Junior Kids (Tamil Feed) Hungama TV Kids (Tamil Feed) Marvel HQ Kids (Tamil Feed) Nickelodeon India Kids (Tamil Feed) Pogo Kids (Tamil Feed) Discovery Channel Tamil Information & Entertainment FOX Traveller Information & Entertainment (Tamil Feed) Nat Geo Wild Information & Entertainment (Tamil Feed) National Geographic Channel Information & Entertainment (Tamil Feed) Shop CJ Tamil Shopping Home Shop 18 Tamil Shopping Sri Sankara TV Religious Angel TV Religious
TV Channels in Andhra Pradesh &Telangana ( Telugu )
Channels Types DD Saptagiri State-Owned DD Yadagri State-Owned ETV (also in HD) General Entertainment Gemini TV (also in HD) General Entertainment Star Maa (also in HD) General Entertainment Vissa TV General Entertainment Zee Telugu (also in HD) General Entertainment Gemini Movies (also in HD) Movies Star Maa Movies (also in HD) Movies Star Maa Gold Movies ETV Cinema Movies Zee Cinemalu (also in HD) Movies Sony Pix (also HD) Movies &flix Movies Gemini Music Music Star Maa Music Music Raj Musix Telugu Music Gemini Comedy Comedy ETV Plus Comedy ETV Abhiruchi Lifestyle & Fitness ETV Life Lifestyle & Fitness Sri Venkateshwara Bhakti Channel Religious Bhakti TV Religious Subhavaarta Religious 6 TV News 10 TV News 99 TV News ABN Andhra Jyothi News Bhaarat Today News ETV Andhra Pradesh News ETV Telangana News HMTV News Jai Telangana TV News NTV News Prime 9 News News Raj News Telugu News Sakshi TV News Studio N News News T News News TV5 News TV9 Telugu News V6 News News MOJO TV News Vanitha TV Women Gemini Life Movie Cartoon Network (also HD) Kids (Feed-in Telugu) Hungama TV Kids (Feed-in Telugu) Discovery Kids Kids (Feed-in Telugu) Disney Channel Kids (Feed-in Telugu) Disney Junior Kids (Feed-in Telugu) Marvel HQ Kids (Feed-in Telugu) Kushi Kids Nickelodeon (also HD) Kids (Feed-in Telugu) Nickelodeon Sonic Kids (Feed-in Telugu) Sony Yay Kids (Feed-in Telugu) Discovery Channel (also HD) Information & Entertainment (Feed-in Telugu) History TV 18 (also HD) Information & Entertainment (Feed-in Telugu) National Geographic Channel (also HD) Information & Entertainment (Feed-in Telugu) Nat Geo Wild (also HD) Information & Entertainment (Feed-in Telugu) Sony BBC Earth (also HD) Information & Entertainment (Feed-in Telugu) Star Sports 1 Telugu Sports Naaptol Telugu Shopping Shop CJ Telugu Shopping Home Shop 18 Telugu Shopping
Types of Television Advertising
Aston Band
It is a flash ad that is usually placed at the bottom of the TV screen
Scrollers Advertising
It is a short duration advertisement that scrolls from one end to another. Usually, news channels play this type of advertisement.
Regular FCT Advertising
These are the regular TV advertisements that are played during the breaks on television shows. Regular FCT Advertising is the most popular type of advertising format.
L Band
They are L shaped advertisement that is played during the television programme. It is usually placed on the left side and bottom of the screen.
Banner Advertising
Sponsorship tags that are given to advertisers when a programme is broadcasted. It is usually “powered by”,” sponsored by”,” presented by”.
Teleshopping Advertising
Teleshopping Advertising is run in the form of a pre-recorded television programme for about 20-30 minutes long. They are generally played when the viewership is low. Advertisers can also advertise in DTH service providers such as Airtel DTH, Tata Sky, Dish TV, Sun Direct.
Why choose Television Advertising?
In order to build an efficient TV ad, a successful script needs first to emphasise a strong bid. Advertisements often need to be created successfully, which is why the services of a publicity firm are always preferable, which will assist you in producing the whole campaign.
- Television reaches a larger audience both in the national and regional level in a short period of time.
- It allows you to convey your message through visual, motion and sound, that can give your product and service instant credibility.
- It gives you an opportunity to be creative and attach a personality to the brand.
- It is an opportunity to tap into a captive audience.