When it comes to advertising, your advertisement must connect well with your audience. Visually advertised products or services leave a strong impact on the minds of consumers. That’s when television advertising comes into the picture. 72% of consumers are influenced by television advertising when purchasing any products or services. In addition to television advertising, we will also learn how it works, its different types, and the future of television advertising in India. Let’s explore each briefly.
What is television advertising?
Television advertising is a marketing tactic where brands showcase their products or services through TV channels, aiming to reach a broad audience. It's a powerful way to grab people's attention with visual ads and effectively convey messages. In India, channels like Star Plus, Colors, and Sun TV are highly popular and seen by millions of viewers daily. This indicates that television advertising remains a major player in reaching the target audience, both in urban and rural areas.
How does television advertising work?
Television advertising is all about making eye-catching ads for television channels such as ZEE TV HD, Sony Sab, and Sony Entertainment. These ads are designed to catch viewers' attention and are strategically targeted toward specific audiences based on factors like age, interests, and watching habits. From 15-second ads to longer infomercials, the television advertising strategy depends on its objectives and budget. Television ads have a 65% higher recall value compared to ads on other platforms. This means they stick in viewers' minds more effectively, and eventually, it helps promote the brand and engage customers.
How does television advertising benefit you?
Businesses can promote their products or services visually, which is the main benefit of television advertising. In addition to this, It offers businesses a wide reach and helps in brand building, credibility, and trust. Moreover, through audience measurement tools and analytics, businesses can track the effectiveness of television advertising and accordingly create their strategies for better ROI. According to a report, the revenue collected from television advertising across India was 297 billion INR in 2023. This data clearly shows the significant scale and financial impact of television advertising in India.
Types of television advertising
Traditional commercials
Traditional commercials play an important role in television advertising, which helps deliver impactful messages to customers. Generally, these ads used to be 15 to 60 seconds long and were strategically placed during prime time slots to maximize audience reach. Traditional commercials hold 40% of total TV ad spending. This highlights the popularity and effectiveness of traditional commercials in India's television advertising industry.
Infomercials
Infomercials offer businesses a unique opportunity to showcase their products or services in a more detailed and engaging format. It helps enhance the effectiveness of television advertising strategies. The main objective of infomercials is to drive direct responses from television ad viewers, allowing businesses to maximize their ROI. In India, where television advertising is dominated by channels including Aaj Tak, infomercials play a crucial role in capturing the attention of the audience. The market indicates that infomercials are estimated to grow at a CAGR of 15.4% from 2021 to 2026. This signifies the increasing importance of infomercials as a marketing tool in India.
Product placement
Product placement simply means strategically placing brands or products within TV shows and movies in such a way as not to interrupt the viewer's experience. According to a report, product placement spending in India is projected to reach INR 900 crore by 2025 at a CAGR (compound annual growth rate) of 15%. This reflects the booming market for product placement in the television advertising industry.
Addressable TV advertising
Addressable TV advertising is a method of delivering customized television advertisements to a specific, targeted audience. It uses data about the target audience’s demographics, interests, and television viewing habits to show them ads that are more relevant to their preferences. By using this method, businesses can generate better ROI. The addressable television advertising market in India is expected to reach INR 2,300 crore by 2025. This data indicates the increasing demand for addressable television advertising in India.
Conclusion: The future of television advertising in India
In conclusion, television advertising helps businesses reach their target audience in many impactful ways, all businesses need to create an effective advertising strategy to easily connect with the target audience. Creative and uniquely crafted TV advertisements help capture the attention of more than just simple and informative ads. As we have gone through the statistical data of television advertisements, from traditional commercials to addressable TV advertising, it indicates that TV advertising is somewhere going to be the booming future of the advertising industry. Summing up with that, you can create a huge impact by showcasing your products or services with effective audiovisuals.
Why choose Excellent Publicity for television advertising?
Excellent Publicity is the top television advertising agency in India, offering effective solutions for all types of television advertisements, that will help build your brand and bring in more leads that expand your business. With our extensive range of services, we have cracked the code of business growth for all types of offline and digital advertising ideas and needs.
Make us your branding partner today. Contact us to learn more about how our expertise in advertising brands, products, or services will help you enhance brand awareness, reputation, audience reach, and recognition through television advertising!